Customer Reviews: Read 12 more reviews...
 Fox does it again! June 6, 2008
I've been a Fox Fan for years and this book is another fine example why. In it, Jeff delivers his usual quality stuff. You'll find chapter after chapter of useful tips, thoughtful advice and no-nonsense rules. Jeff doesn't pull any punches and I'm glad. He's a refreshingly direct and practical voice for how to attract more customers. He shares some of his best stuff, learned from years of experience. This book is classic Fox and it's worth the read.
 Marketing, Branding, Promotion, Advertising - it's all here December 27, 2007
The definition of Marketing is elusive to most. This book clears up in rapid fire succession that it's purpose is to create a customer. I highly RECOMMEND READING this book if you operate on Madison or Wall. Any business enterprise has two - and only two - basic functions: marketing and innovation. Peter Drucker said that best and you will notice this theme driving the entire book.
Professor Emeritus, Ted Leavitt of Harvard Business School is present as well - right from the beginning of the book. He and others provide excellent, mind-numbing advice that any reader instantly knows is dead on target. There is no room for quibbling, it's just that good.
"All industry begins with the customer and his or her needs, not with a patent, a raw material or a selling skill." If you want a real book to put into your required reading library for the Marketing Department - this is it. If you would enjoy seeing sales soar - add it into the Sales Department as well.
Given the choice as a CEO or COO - reading this book and discussing it's chapters once a week, one at a time - would escalate profits and Forbes/Fortune standings for any company. Fifteen super marketer must-knows...be your own customer...customers fire employees everyday...never use we... - it's all packed in here in a quick and short read (for those of us clocking 14 hour days+).
This book is for any enterprise that invests time or money to get and keep customers.
Great Book August 23, 2007
1 out of 1 found this review helpful
Another great book by Jeffery J Fox. This is third book by Mr Fox that I've read. Easy to read and filled with practical ideas.
Great on point info to get you thinking May 26, 2007
1 out of 1 found this review helpful
The information that Fox gives in this book and his others is right on point. The job of all great marketers is first to be great thinkers, which only comes from being a great student and working your way to teaching yourself new tricks. This book gives you the little things that you need in a simple way. THe chapters are very short and to the point, they leave you thinking of what he is really saying to the readers. It is a book that will keep you coming back for more.
Common sense basics for beginners May 10, 2006
1 out of 1 found this review helpful
Good for newbies to marketing. There won't be much here for those with a lot of experience. Fox does provide lots of good examples about what works and what doesn't work. The book focuses on:
1)The main principles of marketing effectively to increase customer appeal and retention;
2)Dangers to avoid when you plan your advertising or marketing;
3)The importance of dollarizing everything you do in sales and service. This has to do with knowing the value of your product and pricing them based on the real worth of the product. Customers buy the product for the benefits it brings them. You need to dollarize your product based on the benefits it brings, not solely based on production costs. However, if you raise the price of your product, Fox points out that you will have to educate your sales force, your channels and your customers about the benefits of your product.
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