The Perfect Store: Inside eBay

From its beginnings as a hobby site on a Silicon Valley PC, to its maturation as a real company under the burgeoning fiscal pressures of cyberspace, to its present status as one of the few original e-business practitioners to survive the dot.com implosion, eBay has always been part of the crowd while managing to stand out from it. Cohen helps us understand why by taking us inside the heads of major players like Pierre Omidyar, the cofounder who imbued his site with a Libertarian philosophy responsible for its heart and soul, and Meg Whitman, the seasoned manager who brought business savvy and a Harvard MBA to its roller-coaster world. What helps make the book so readable and informative, though, are Cohen's accompanying observations of the many other people and events that also helped eBay develop its trademark direction and characteristic personality: the company that formulated its distinctive logo, the Kansas City clothing-iron collectors whose pastime was transformed by the upstart Web site, the quirky listings that generated controversy (and publicity) like the one in 1999 for a "fully functional kidney," even detractors who decry its big-business underpinnings. Fans of the site, along with students of the online world in general, will find Cohen's account both instructive and enjoyable. --Howard Rothman

Product Description
In this brisk, engaging chronicle of one of the most stunning success stories in American business history, Adam Cohen takes us inside eBay the corporation--where all the important players, including eBay's founder Pierre Omidyar and CEO Meg Whitman, demystify their roles and tell the story straight--as well as inside the community of eBay's passionate users, who buy and sell everything from antique pickle jars and record albums to Ford trucks and $40,000 computer servers. His book reveals the many surprising ways in which eBay's "virtual marketplace" has indelibly changed not only the face of American business but the American cultural landscape.