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Multimedia Learning | 
 enlarge | Author: Richard E. Mayer
Publisher: Cambridge University Press
Category: Book
List Price: $34.99
Buy New: $29.11
You Save: $5.88 (17%)
New (16) Used (9) from $15.98
Avg. Customer Rating:  7 reviews
Sales Rank: 223832
Media: Paperback
Number Of Items: 1
Pages: 222
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 6 x 0.7
ISBN: 0521787491
Dewey Decimal Number: 371.33467
EAN: 9780521787499
ASIN: 0521787491
Publication Date: April 23, 2001
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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Product Description
For hundreds of years verbal messages have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool for humans, this book explores ways of going beyond the purely verbal. An alternative to purely verbal presentations is to use multimedia presentations in which people learn from both words and pictures--a situation the author calls multimedia learning. Multimedia encyclopedias have become the latest addition to students' reference tools, and the world wide web is full of messages that combine words and pictures. This book summarizes ten years of research aimed at realizing the promise of multimedia learning.
Book Description
For hundreds of years verbal messages such as lectures and printed lessons--have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool for humans, this book explores ways of going beyond the purely verbal. An alternative to purely verbal presentations is to use multimedia presentations in which people learn from both words and pictures a situation that I call multimedia learning. Multimedia encyclopedias have become the latest addidtion to students' reference tools, and the world wide web is full of messages that combine words and pictures.
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| Customer Reviews: Read 2 more reviews...
 too much 'water' January 11, 2008
I think this book could be 7 times thinner and it would not loose its value. I appreciate the contents, but the author seems to repeat same stuff over and over and I am skimming through it instead of really reading...
 A must read for any presenter December 11, 2007
If you present, it's imperative that you understand the physiology behind how people retain information. This book is of particular help when it comes to using media tools -- like PowerPoint.
 Thoughtful balance of theory and suggestion September 5, 2007
2 out of 2 found this review helpful
This book is not a guide on how to implement multi-media learning in the classroom, but instead an investigation of different cognitive theories. Mayer does not see multi-media models as infallible and provides ideas on how and why they need to be improved. The more theoretical aspects are clearly explained and the book is very engaging. Highly recommended for anyone who is designing or implementing multi-media tools.
MultiMedia Learing (the Encarta way) November 15, 2006
3 out of 10 found this review helpful
Read this book if you are feeling nostalgic for your graduate school scientific methods class. My first problem with it was the writing that goes way beyond formula and redundancy -- all the way to boring. But the writing can be survived. The larger problem is the incongruity between title and actual subject matter. Mayer says the research reported in the book took 10 years to complete, which I find extraordinary. I suppose it can take ten years to complete an Associates degree, too. What the research accomplished was a face off between cognitive theory and information transfer theory when tested against the sort of short, non-interactive multimedia presentations you might find in an Encarta encyclopedia-on-CDRom. The publishers of Time-Life libraries might be challenged by this book, or those designers who create 2-minute how-to Flash animations for appliance manufacturer web sites. The designers who are tackling fully interactive curricula (academic, industrial, or for continuing professional education) and who buy this book will have paid for a multicourse dinner and been given an hors d'oeuvres.
Outstanding Work on the Science of Learning May 20, 2005
7 out of 7 found this review helpful
This is one of the best books I have read on how students learn. Mayer's cognitive model, while limited to visual and auditory channels, provides a wealth of possibilities for maximizing the retention and understanding of information by students. Mayer practices what he preaches and writes a compelling, easy-to-understanding, summary of his ten years of research on the subject. The most important part of the book is that Mayer backs up his statements with data from the classroom. I can think of no other book that can make that claim. Like another reviewer said, if it doesn't change the way you teach or think about teaching, it should!
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