Advergaming Developer's Guide: Using Macromedia Flash MX 2004 and Macromedia Director MX (Game Development Series) | 
 enlarge | Authors: Rod Afshar, Cliff Jones, Duke Banerjee
Publisher: Charles River Media
Category: Book
List Price: $49.95
Buy New: $12.92
You Save: $37.03 (74%)
New (14) Used (13) from $2.62
Avg. Customer Rating:  3 reviews
Sales Rank: 767508
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 400
Shipping Weight (lbs): 2.2
Dimensions (in): 9.2 x 7.4 x 1.3
ISBN: 1584503165
Dewey Decimal Number: 794.80285
EAN: 9781584503163
ASIN: 1584503165
Publication Date: February 20, 2004
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Condition: Brand New Book with Sealed CD: Ships F A S T !!!! : 2 to 4 Business days to deliver to most locations within Continental USA if you pay EXPEDITED SHIP Option.
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| Editorial Reviews:
Product Description
Learn what Advergames are, how to use them, and how to create your own! Welcome to the world of Advergaming! Interactive games are one of the fastest growing forms of entertainment and theyire on track to exceed movie ticket sales. Using them as an advertising tool, however, is a relatively new idea that is catching on fast. Advergames are created not only to entertain, but to sell a product, brand, or company. More and more companies are using these free, brand-centric games to supplement, and even replace, traditional branding methods. If you are a Web designer, graphic designer, or game developer, youill want to learn more about Advergames. They're showing up everywhere, on the Web, cell phones, CD-ROMs, even embedded in email. The Advergaming Developer's Guide teaches designers and game developers the ins-and-outs of this innovative new form of advertising. It shows you how to create a variety of Advergames from the ground up, even if you have no prior game development experience. The book begins with a detailed overview of Advergaming, branding, gameplay, and the two main creation tools, Macromedia Flash MX 2004 and Director MX. From there youill learn how to conceptualize, develop, launch, and track the success of your Advergame. In the last part of the book, you'll create your own games, including a linking, matching, puzzle, memory, pinball, makeover, arcade, and whack-the-mole type game. And finally, youill learn about the business realities of Advergames through case studies with leading companies, including Blackdot, YaYa Media, Inc., and AGENCY.COM. This is the one resource you'll need to get started with Advergames, whether youire a Flash/Director developer already involved in advertising and game creation, a game developer looking to expand your development channels, or a Web designer looking for an innovative new tool.
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| Customer Reviews:
 Interesting guide December 29, 2007
2 out of 2 found this review helpful
I am a Marketing Manager and also a shockwave/flash developer, so this book was one of those books that I "must" have, and the content is interesting... as MKT Manager, some concepts about "Viral Marketing" and Case of studies of success branding campaign using Advergames, the interview with the Big Fishes of the ADgames revolution... was really inspirational.
For developers, is ok too... Is like a novice-intermediate users level of concepts and programing tricks... not bad... at all... of course you can find more advanced Lingo/actionScript books around, but this one, have the concept of the Marketing oriented games, and concepts about Branding and public profile search, that you will find in Marketing books...
In resume, if you are a Marketing Manager, a lingo/ActionScript geek fan, or you are looking to know better whats the latest move of advertisements in the digital era... this book will help you
 Horrible for Beginners July 18, 2007
1 out of 2 found this review helpful
If you are an advanced Flash or Director user this book might be tolerable, but as a beginner it is HORRIBLE. I have spent 3 hours so far on the first tutorial. Not because the concepts are difficult, but the descriptions in each step are so awful. Most simply, they don't explain the basic principles of how to do things, but then just jump into tutorials telling you to do things like " Set up a new layer and type this into the actions panel". How do I set up a layer, where is the action panel? The book never told me.
Even if you are an advanced user, the tutorials are very poorly set up. For example on one step they tell you to place a bunch of items on the timeline. After placing all 15, in the next step they start referring to different layers that the items are on and how to manipulate them. What they didnt tell you at any point before is that you were supposed to put all the items on specific layers and that the layers have to have specific names that they refer to later. How could this book possibly have gotten past any editors?
Conceptually: Great idea. Could be a very handy book.
In execution: Don't know how it ever got published.
 Great book! March 17, 2004
2 out of 24 found this review helpful
I love playing the games and this book tells the story behind some of the greats! Blockdot has a game site called www.kewlbox.com where you can play all of them!
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