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Meet Mr. Product: The Art of the Advertising Character | 
 enlarge | Authors: Warren Dotz, Masud Husain
Publisher: Chronicle Books
Category: Book
List Price: $16.95
Buy New: $6.78
You Save: $10.17 (60%)
New (25) Used (13) Collectible (2) from $5.44
Avg. Customer Rating:  8 reviews
Sales Rank: 170533
Media: Paperback
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.1
Dimensions (in): 6.6 x 5 x 1.1
ISBN: 0811835898
Dewey Decimal Number: 659.1
EAN: 9780811835893
ASIN: 0811835898
Publication Date: February 1, 2003
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: New - Has remainder mark. Fast shipping from trusted wholesaler with many exclusive publisher contracts.
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Product Description
Here in Meet Mr. Product you ll find a vibrantly colorful tribute to such pop-culture icons as the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Girl, and the countless other advertising characters who have been helping us navigate the grocery aisles and choose our products for years. Offering up a bustling gallery of over 500 spokescharacters, this chunky compendium charts the origins and development of the advertising character and gives brief glimpses into some of their most intimate secrets. (Did you know that the Michelin Man has been spotted with glamorous ladies on his arm? Or that Borden s Elsie the Cow was married to Elmer of household glue fame?) Famous faces and a host of recently rediscovered characters fill Meet Mr. Product s pages to bursting.
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| Customer Reviews: Read 3 more reviews...
 Comprehensive and impressive. July 28, 2008
I have found this collection of advertising characters indispensable as reference. A brief history of the subject matter is included and reads well. The lack of an index is perplexing, and given the occupations of its authors the cover design should have been a little more proficient. Otherwise it is well worth a look or two or three.
A fun little book! August 21, 2007
My wife and I had fun laughing at some of the characters in this book. Apparently there was NOTHING you couldn't make fun of back in the 1950s.
Even if you're not interested in advertising this is still an enjoyable little book, fun to look at while sipping tea on a rainy afternoon. Well worth the money.
Borther loved it March 19, 2007
My brother is a commercial artist and his personal artistic style is kind of "retro". I got this book for him for his birthday because I though he might like to have it around for inspiration just in case he needed some someday. I was right! He loved it. I was surprised at the size of the book. It's kind of small, but it gets it's point across just fine. Being a fan of nostalgia, I wouldn't mind having it for myself.
Wonderful! October 9, 2005
3 out of 3 found this review helpful
The compilers have done a wonderful job; the layouts are absolutely marvelous, a real pleasure to flip through, great retro colors used, and should be an essential addition to the collection of anyone who enjoys 50s & 60s graphics.
A great compendium of retro product logos July 16, 2004
4 out of 4 found this review helpful
Tons of product logos here, with the bulk of them from the 30s to the 70s. These are reproduced very well, and each of them is dated and carries a two-line description of their purpose and company origin. There are a few pages of introductory front matter that summarize the history of product logos, but the meat of the book is taken up by the graphics, with anywhere from one to four logos per page. I didn't know there were so many anthropomorphic logos, among them Mr. Coffee Nerves, Mr. Dee-Lish, Mr. TV Tube, Phillips Screw Man, Johnny-One-Note, Miss My-T-Fine, Miss Fluffy Rice and Mr. Weatherball. Many of them you'll recognize, and some of them you won't, but all of them will delight you.
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