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Doing Cultural Studies: The Story of the Sony Walkman (Culture, Media & Identities, Vol. 1) (Culture, Media and Identities series) | 
enlarge | Authors: Paul Du Gay, Stuart Hall, Linda Janes, Hugh Mackay, Keith Negus Publisher: Sage Publications Ltd Category: Book
List Price: $49.95 Buy New: $29.03 You Save: $20.92 (42%)
New (12) Used (11) from $24.98
Sales Rank: 389095
Media: Paperback Edition: 1 Number Of Items: 1 Pages: 160 Shipping Weight (lbs): 0.9 Dimensions (in): 9.4 x 7.4 x 0.5
ISBN: 0761954023 Dewey Decimal Number: 621.389324 EAN: 9780761954026 ASIN: 0761954023
Publication Date: February 1997 Availability: Usually ships in 1-2 business days Condition: Brand New. Expected US delivery in 7-10 business days
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Product Description This book introduces the substantive and theoretical strands of contemporary cultural studies through the medium of a particular case study: that of the Sony Walkman. Through the Walkman example, Doing Cultural Studies shows how and why cultural practices and institutions have come to play such a crucial part in our lives, and introduces the central ideas, concepts, and methods of analysis involved in doing cultural studies. The authors of this unique work show how the Walkman is a typical cultural artifact and medium of modern culture, and studies how the key cultural processes are discerned. Examining the Walkman culturally leads to exploration of how it is represented, what social identities are associated with it, how it is produced and consumed, and what mechanisms regulate its distribution and use. This unique book offers students insights not only into the basic approaches of cultural studies, but also into how cultural studies can be used to understand the way culture works in the context of our everyday lives.
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