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The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books | 
 enlarge | Author: Stephanie Chandler
Publisher: Quill Driver Books
Category: Book
List Price: $14.95
Buy New: $8.94
You Save: $6.01 (40%)
New (17) Used (6) from $8.94
Avg. Customer Rating:  8 reviews
Sales Rank: 291711
Media: Paperback
Number Of Items: 1
Pages: 200
Shipping Weight (lbs): 0.1
Dimensions (in): 8.8 x 5.8 x 0.5
ISBN: 1884956823
Dewey Decimal Number: 070.50688
EAN: 9781884956829
ASIN: 1884956823
Publication Date: May 31, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New Book! Delivered direct from our US warehouse in 3-6 days (Expedited) or 10-14 days (Standard). Expedited shipping recommended for speedy delivery. Over 1 million satisfied customers.
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Product Description
The buzz word in publishing houses and at writer s conferences these days is platform.
As in, What is the author s platform?
With more than 175,000 new titles published each year, publishers want to sign authors who are capable of helping to sell their book.
The platform may be that the author is a widely syndicated columnist, is the internationally acclaimed expert in his field, or is a highly sought-after motivational speaker. Or perhaps the author is a New York City television news anchor. These types of platforms make a publisher s mouth water.
But what about authors who aren t widely known or acclaimed? How does the ordinary guy build a credible platform?
The answer: the Internet. Today you can build an international platform right from your kitchen table even if your kitchen table is in Manhattan...Kansas.
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| Customer Reviews: Read 3 more reviews...
Great for fiction authors too! August 27, 2008
1 out of 1 found this review helpful
As a writer of fiction, I found this book to be extremely helpful in building my on-line platform. Stephanie presents her expertise in a clear concise manner that I appreciate in a book. No extraneous fluff where you need to read and read pages of the author's filler material, just to try and extract the real point the author is trying to make.
I absolutely recommend this book to any author, fiction or otherwise, who is trying to promote their work.
The author's guide to building an online platform August 9, 2008
1 out of 1 found this review helpful
This book came highly recommended by Barbara Winter who has a chapter in this book. The book was a perfect match for what I needed as I began to select domain names, creating websites and looking at creating e-books to build my online platform. The author writes as if you are in her presence, coaching you on "how to do" this. The Directory of Resources she has included is a definite plus. A must have purchase for those who are going to create a business utilizing the internet.
Straightforward Advice For Every Author OR Would-Be Author July 20, 2008
2 out of 2 found this review helpful
Every writer has great dreams and aspirations of selling many copies of their published book. Stephanie Chandler gives you the real story about publishers. They can make beautiful well-crafted books but selling those books? That's a key responsibility for the author. THE AUTHOR'S GUIDE TO BUILDING AN ONLINE PLATFORM gives writers the critical tools to sell their books into the marketplace.
As Chandler writes at the bottom of the first page of Chapter 1: "The reality in the world of publishing is that without marketing, a book simply cannot be successful. And even if you have the biggest publishers on the planet behind you, it is unlikely that they will run your entire marketing campaign for you. You will still be required to do the majority of the work."
Publishers use the word "platform" a great deal and Chandler explains, "The formation of a platform is essential for publishing nonfiction and helpful for writers of fiction. A platform encompasses your ability to reach a broad audience before the book is even released.". . ."Authors of fiction and gift books aren't always required to have a platform first. But if you come to the table with one, your chances of getting published will be dramatically increased. Agents and publishers want authors who can sell books. Once you realize this and figure out how to demonstrate that you can do that, your future in publishing will be bright." (page 6)
In a no nonsense style, Chandler gives you the details to stand apart from the run of the mill book submission or published book author--because you will be motivated and informed to sell more books.
 Good information and quick read July 18, 2008
1 out of 2 found this review helpful
I respect Stephanie Chandler for the work she does. She is an expert in her field and definitely knows what she's talking about. I've purchased all her books on amazon and have been impressed with each one. Although, I think I've finally learned all I can from her after reading her latest. I did feel I was reading information that I had read before. There wasn't much new for me in this book, and it was just too basic. I also thought the title was a little misleading. I looked forward to reading some new marketing tips, but half the book was about building a Web site from the ground up. The information in this book is solid, on target, and useful, but if you've read Chandler's other books, you could probably skip this one.
Two things upset me about this book. One, it is not 200 pages as listed on amazon. This book is short. Mine is 143 pages and that includes the index, etc.
Second, there is an interview with an author on page 18. A comment from this author really upset me. She said, "I would never consider self-publishing. ..." She goes on to explain why. I found her comment snobbish and inaccurate. Is this author living in the real world? Big name authors are self publishing every day and some of the most successful books in history were originally self-pubbed. If I would've considered purchasing one of her books, I definitely will not now. She basically put down all indie artists with her comment. And Stephanie Chandler also self publishes some of her workbooks that are available on her Web site, even though she is also traditionally published (which seems to be the case with a lot of authors who don't have their noses turned up). Just check out the other authors interviewed in this book--they all are both self-pubbed and traditionally pubbed, but this particular author seems to have an issue with that. I am shocked that Ms. Chandler would include this author's interview in her book. My impression is that this author is afraid of the competition. Well, after seeing this author's Web site and reading some reviews about her books on amazon, I can see I'm not the only one who has this opinion. It's a shame this author's comment tarnishes a good book like Ms. Chandler's. At least it did for me.
Minus this particular author's obnoxious interview (the self-pub comment isn't the only thing she says to turn off readers), and if the book was really 200 pages, then I would have given it 5 stars.
Chapters cover how to go about launching a website or blog July 12, 2008
2 out of 2 found this review helpful
Many a novice author often fails to realize that when their book is published the responsibility for publicizing, promoting, marketing, and selling that book is mostly (if not entirely!) going to be on their shoulders. The good news is that the art and science of successfully selling a book in today's volatile and competitive marketplace can be done on as small a budget as $20 for the template of a website or blog. For those who don't know how to accomplish such a feat, book marketing expert Stephanie Chandler has written "The Author's Guide To Building An Onlkine Platform: Leveraging The Internet To Sell More Books", a step-by-step, articulate and practical compendium of instructions and advice. Chapters cover how to go about launching a website or blog; how to determine the target audience for a book; what kind of information will be needed to interest the intended readership of a book; how to optimize a website with search engines; the principles and techniques of publishing a monthly electronic newsletter and building a mailing list; and keeping up the struggle to bring a book to the attention of those most likely to be persuaded to buy it! Simply stated, "The Author's Guide To Building An Online Platform" is an ideal instruction manual that will materially assist any writer seeking to build a long-term career for themselves as published authors.
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