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Reaching Audiences: A Guide to Media Writing (4th Edition) | 
 enlarge | Authors: Jan Johnson Yopp, Kathy C Mcadams
Publisher: Allyn & Bacon
Category: Book
List Price: $78.00
Buy New: $59.24
You Save: $18.76 (24%)
New (9) Used (8) from $46.00
Avg. Customer Rating:  3 reviews
Sales Rank: 145691
Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 400
Shipping Weight (lbs): 0.6
Dimensions (in): 9 x 5.9 x 0.6
ISBN: 0205483275
Dewey Decimal Number: 808.066302
EAN: 9780205483273
ASIN: 0205483275
Publication Date: July 15, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Inventory subject to prior sale. Expedited orders cannot be sent to PO Box. Sorry, not able to ship to APO, FPO, Alaska, and Hawaii.
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| Editorial Reviews:
Product Description
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.
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| Customer Reviews:
 Lack of Citation April 9, 2008
I found that this book is a practical book as it gives lot of do's and don't. However, this book should incorporate proper citation method. For instance, on page 6, "Research has shown... audience may not return to a medium one they have abandoned it for another." I would like to know who says this and form where it is obtained.
On page 241, the writers quote Judith Lewis book on Trauma and Recovery. I just wondering form what page was it extracted. Nevertheless, this book complements many other books as it gives media practitioner stand point. Certainly they need "polishing" as written on page 16.
 Great Book January 20, 2007
The book has a pretty logical sequence of chapters. I found this book easy to read and it had good examples. I would recommend this book be used with the AP style book to better your understanding of writing in the media. The last chapter was a little more difficult to grasp than the other chapters but it was a great book overall.
 Great package September 25, 2005
0 out of 6 found this review helpful
A book which I bought was good. Just several markers on pages but it does not problem. Package was orifessional and the book arrived in adequate time.
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