Advertising Photography: A Straightforward Guide to a Complex Industry | 
 enlarge | Authors: Lou Lesko, Bobbi Lane
Publisher: Course Technology PTR
Category: Book
List Price: $39.99
Buy New: $24.31
You Save: $15.68 (39%)
New (21) Used (9) from $24.31
Avg. Customer Rating:  16 reviews
Sales Rank: 158003
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 241
Shipping Weight (lbs): 1.5
Dimensions (in): 9 x 7.3 x 0.8
ISBN: 1598634062
Dewey Decimal Number: 770
EAN: 9781598634068
ASIN: 1598634062
Publication Date: October 23, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: T20080825064126P
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Product Description
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. Youll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiencesgood and badof those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants
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| Customer Reviews: Read 11 more reviews...
A Must Read August 28, 2008
I stumbled onto Lou's book by accident, and was very pleased with what I found inside. His honesty and writing style make this book a definite read for photographers considering the commercial world of advertising. His in-depth review of image rights usage, terms and conditions, and details on preparing a bid are all invaluable. Highly recommended.
Life Lessons June 14, 2008
I bought the book. Two, by accident. Started to read it and thought "I know someone who could use this" (besides myself). I loaned the extra copy to a fellow photographer that does a "commercial photo" class at the institution at which I teach "fashion" (subtitled "forget the crap the other teachers taught and have fun).
Anyway, he liked it so much, he is asking that it become the text book for his class! Truly, although I probably wasn't ready for it, I wish this book had been there when I had graduated from College/Assisting...
Tellin it like it is! June 4, 2008
Lesko relays equal parts insight, humor and experience into what might otherwise be a droll subject. Surprisingly, I found myself glued to the pages and I before I knew it I had learned something too! A great read.
good book May 8, 2008
excellent real world knowledge, with a friendly, real world voice. A photographer who knows the business, and is firm in his knowledge- like he should be. Highly recommended.
Good read April 24, 2008
1 out of 1 found this review helpful
Not only does Lou walk you through the intricacies of doing business as a commercial photographer, he offers basic insights and meaningful advice any photographer can use. Further, his style of writing makes this a fun and interesting read. A definate thumbs up.
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