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The Art and Attitude of Commercial Photography | 
 enlarge | Authors: Rick Souders, Selina Oppenheim
Publisher: Amphoto Books
Category: Book
List Price: $29.95
Buy New: $5.99
You Save: $23.96 (80%)
New (6) Used (13) from $3.20
Avg. Customer Rating:  2 reviews
Sales Rank: 653879
Media: Paperback
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 1.5
Dimensions (in): 11 x 8.3 x 0.5
ISBN: 0817433090
Dewey Decimal Number: 778.997416
EAN: 9780817433093
ASIN: 0817433090
Publication Date: June 1, 2002
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new! May have a remainder mark.
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Book Description
Commercial photography is one of the most competitive yet lucrative and exciting specialties in the industry. Successful commercial photographers have to constantly navigate a delicate balance between the art of photography (lighting, styling, conceptualizing, etc.) and the day-to-day business of running a successful studio (satisfying the client, billing, promotion, sales, and more). According to Souders, the business demands not just cutting-edge photography technique but vision, tenacity, attitude, and perseverance. The Art and Attitude of Commercial Photography is an A to Z guide to becoming a successful working photographer, written by one of the leading professional photographers in the business. Covering virtually every business and artistic issue, topics include dozens of no-fail strategies and tested techniques for getting started; using a variety of digital applications; perfecting the art of selling to clients; creating people and product illustrations; using sources like stock and travel photography; and combining all these artistic and business elements together to run a successful, cost-effective commercial photography business. The Art and Attitude of Commercial Photography is the only book on the market that instructs the reader in the necessary photographic techniques needed for success as well the business savvy needed to run and grow a dynamic business.
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| Customer Reviews:
 There are better ones out there! November 6, 2007
The illustrations (photo) in this book are out dated. Although the information is straight-forward I think the images need to be updated.
 Great Art and Attitude Photo Book November 19, 2002
2 out of 2 found this review helpful
This book is an amazing blend of great visuals, information and lighting techniques to create great visuals; how to run the business aspect of a successful commercial photography studio and how to remain positive. This is a must have book for anyone starting out in the field or anyone that needs a jump start to get remotivated. The author has a great attitude about seeing, image creation, business and his art. The print quality of the book is excellent!
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