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Profitable Photography in Digital Age: Strategies for Success | 
 enlarge | Author: Dan Heller
Publisher: Allworth Press
Category: Book
List Price: $24.95
Buy New: $10.00
You Save: $14.95 (60%)
New (23) Used (7) from $9.76
Avg. Customer Rating:  6 reviews
Sales Rank: 375958
Media: Paperback
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.9
Dimensions (in): 8.4 x 6 x 0.7
ISBN: 1581154127
Dewey Decimal Number: 770.68
EAN: 9781581154122
ASIN: 1581154127
Publication Date: June 1, 2005
Availability: Usually ships in 1-2 business days
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Book Description
The rapid evolution of digital photography and the ease of distribution over the Internet has transformed the photo industry. Everything from marketing and sales to competitive pricing and job security has been affected. And now that the flood gates have come down, everyone from semi-pros to amateurs to the common consumer affects how business is done, whether it's pricing, assignments, or just getting your photos seen by potential buyers. In a market once dominated by agencies and seasoned professionals, succeeding in today's industry demands a fresh new approach. For those who are just starting out or those who are established photographers trying to compete more effectively in a changing market, Dan Heller's book Profitable Photography in the Digital Age provides a new and progressive approach to understanding and succeeding in the photography business in today's market. It will help established photographers find new strategies for diversifying revenue streams and adding nontraditional sources of income. For serious amateurs, this book explores realistic perspectives on what to expect and how to gauge their aptitudes for making it in this highly competitive arena. Profitable Photography in the Digital Age shows how photography is more accessible than ever to the average person, even though making money with photography can be more challenging. It also offers new ways of teaching (and learning) the basics of the photo industry apart from just making an impressive portfolio or reaching the right art director. It outlines some of the available paths to success, examines the methods available and provides the analysis on which methods achieve the desired results. While there is heavy competition, many new opportunities have opened up and more buyers are entering the field. "The digital era isn't just about making great websites or being great at photoshop," says Heller. "One must be able to work within that and many other mediums to broaden one's reach and market segments. What's more," he says, "the buyer's perception of images and the culture of the business has also taken an abrupt turn that isn't as accommodating to the traditional models as it once was." By following Heller's strategies and integrating the concepts presented in Profitable Photography in the Digital Age, anyone who wants to have a career in the photo industry will have the tools he or she needs to succeed.
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| Customer Reviews: Read 1 more reviews...
 A good dose of reality August 12, 2007
5 out of 5 found this review helpful
The best book on the Photography business to date. It may be hard for some to swallow, but sometimes when you are forced to look in the mirror and evaluate the decisions you have made in your life and career, it's easy to criticize the one forcing you to do so. Dan has written a book that should be a classic for anyone even thinking about making money from photography at any level, be it just an amateur wanting to make a few bucks to support his equipment habit, or the serious photography looking to make a true career in the business. A must read for the new and the seasoned.
 Profitable Photography is tough to get through July 18, 2007
4 out of 5 found this review helpful
While this book was intended to be directed to photographers, I feel it is firstly just another sales book. The jargon and hairsplitting discussion on career direction and the importance of branding your product had a few nuggets of helpful information, nonetheless finding a way to apply it to my needs was a stretch.
 Yet another chatty "how to" book March 18, 2007
4 out of 13 found this review helpful
I wanted to love this book. I was impressed by Mr Heller's web site and his straight forward talk there, I thought the book would be a continuation from his web sit. Well, he talks a lot, almost chatter. Sure, it all makes sense but most of it is just plain old common sense. I wish I had saved my money.
Just the Facts. January 12, 2007
8 out of 9 found this review helpful
It's what you need to know. The good, the bad, and the ugly truths about the photography business. If you only want to buy one book on this topic, this is it.
Very well written book January 12, 2007
9 out of 9 found this review helpful
I thoughly enjoyed reading this book. It has very up to date info about the internet. I also thought he covered many topics like business types, stock agencies, and webpages better than other books I have read. Highly recommend this book to anyone wanting to go into stock photography business. This book mainly deals with stock photography business, not other types of businesses.
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