The most comprehensive, up-to-date book on this lucrative field!
* Understand what clients want--and provide it
* Tips on low-volume high-end and high-volume low-end
* Work successfully with bridezillas
Wedding photographers must be good photographers and good listeners. The Business of Wedding Photography explains exactly how to build and run a successful wedding business, covering everything from A to Z: finding a space, financing, networking, pricing, marketing, contracts and licensing, checklists for photographer and bride, equipment, and photographic techniques. Author Harvey Goldstein, a top professional photographer, also offers his personal tips on working with brides, family members, and the wedding party, no matter how difficult or demanding they may be. Up-to-date information on the latest trends in weddings, including lucrative destination weddings, make this the complete guide to working and succeeding in this ever-popular niche.
