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Photographers Market Guide to Building Your Photography Business: Everything you need to know to run a successful photography business | 
 enlarge | Author: Vik Orenstein
Publisher: Writer's Digest Books
Category: Book
List Price: $18.99
Buy New: $7.81
You Save: $11.18 (59%)
New (24) Used (12) Collectible (1) from $7.81
Avg. Customer Rating:  15 reviews
Sales Rank: 94341
Media: Paperback
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 7.1 x 0.8
ISBN: 1582972648
Dewey Decimal Number: 770.68
EAN: 9781582972640
ASIN: 1582972648
Publication Date: April 2004
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: SHIPS TODAY!!!!!! BRAND NEW BOOK
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Book Description
Displaying the same wit and charm that made her Creative Techniques for Photographing Children a commercial success, Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business. She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment. The guide is a major asset for: - Amateurs seeking a friendly overview of the business - Established photographers delving into a new niche - Freelancers interested in selling stock - Photographers starting their own studio At 320 pages, the book's simultaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market. Vik also covers such important specialties as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts.
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| Customer Reviews: Read 10 more reviews...
 Did an editor even proofread this book? October 8, 2007
While the subjects covered in this book aren't exhaustive by any means, I was more bothered by the lack of proper editing. Blatant misspellings ("fiftenn-plus years in the business"), missing quotation marks, incorrect punctuation, and bad grammar make this book difficult to take seriously.
Subject-wise, the author just doesn't go into enough detail to make this book worth reading. She brings up important subjects, but doesn't explain or define the terms. For example, in chapter nine, the author discusses protecting copyrights. She advises not to "give away the intellectual property farm," but doesn't explain how photographers are giving away their copyrights. Perhaps she assumed that a photographer would already know what he or she needed to know about copyrights before reading this book. She would be wrong. After reading a chapter, I have to resort to looking up information online to fill in the gaps.
I don't recommend this book. Please don't use it for a class. It was a waste of my money.
A concise guide to the business of photography September 6, 2007
1 out of 1 found this review helpful
As a professional photographer I found this book to be very useful in the early stages of starting my business. After spending much time doing all the things I thought I should be doing (and not getting very far!), I read this book and realized that being a professional photographer was going to mean much more than just being good at photography.
Like many businesses, professional photography requires skills in marketing, selling, advertising and dealing with people. This book introduces all these concepts and more, together with a lot of interesting case-studies of people who have switched to photography from other careers, and how they met the challenges of doing that.
Professional photography can be very rewarding and is an excellent business to be in - but make sure you get off on the right footing by realizing that 90% of it is knowing how to run a business. This book is an excellent way to start.
Studio Photographers ONLY July 30, 2007
1 out of 1 found this review helpful
Apparently, and according to this author, the only business you should open as a photographer is a studio. Everything else is pointless.
That being the case, she should have made that clear in the title.
The money I spent on this book was absolutely wasted, and I won't buy anything else without reading the reviews first.
Totally useless.
Great for the start-up studio January 14, 2007
4 out of 6 found this review helpful
Not Everything you need to know to start a business but a LOT of what you need to know. No book has Everything you need to know. I recommend this book to those who have not been in business before and want to open a studio. Great advice on customer service and dealing with the public.
 good for beginners March 27, 2006
3 out of 12 found this review helpful
I have studied "fine art" photography for a long time now. This book was very helpful to me as I've been timid about using my skills & knowledge to start a business. the book is encouraging and informative. For me it was perfect.
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