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Photographer's Guide to Wedding Album Design and Sales | 
 enlarge | Author: Bob Coates
Publisher: Amherst Media, Inc.
Category: Book
List Price: $29.95
Buy New: $18.90
You Save: $11.05 (37%)
New (13) Used (8) from $11.88
Avg. Customer Rating:  17 reviews
Sales Rank: 209409
Media: Paperback
Number Of Items: 1
Pages: 128
Shipping Weight (lbs): 1.1
Dimensions (in): 10.9 x 8.5 x 0.4
ISBN: 1584280980
Dewey Decimal Number: 778.9939522
EAN: 9781584280989
ASIN: 1584280980
Publication Date: April 1, 2003
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Book Description
Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album business. Showcased are the album styles of 15 top wedding photographers, with insight provided into each artist's creative process, client service skills, and album design. Examples include Michael Ayers's one-of-a-kind pop-up albums; photojournalism trendsetter Andy Marcus's magical designs; and Gigi Clark's unique presentation in an archival box. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on à la carte images, and how to make networking and referrals generate business so they can concentrate on photography.
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| Customer Reviews: Read 12 more reviews...
 Good Info! March 2, 2008
I'm new to wedding photography, and I try to read everything I can about certain techniques to use. This is a good book to introduce me to wedding ablums! I would recommend this book - great illustrations and information about every aspect of wedding albums. Buy it!!
 Very disappointed January 14, 2008
3 out of 3 found this review helpful
I bought this book hoping to learn the approaches and theories to making great wedding albums. As it turns out, this book is mostly about various established photographers and their business history and methods- how they got started, how they book clients, what their routine is on the wedding day etc. That's fine, but very little emphasis was actually put on the album design!
The only photographer's profile that included any eye-catching contemporary designs were that of Martin Schembri. And he really didn't talk about his designs much!
Also, this book is really dated, even though its copyright says 2003. I assume these interviews were done years earlier.
For example, Michael Ayers encourages the reader to attend Winona Photography school in Chicago. Well, the Winona school moved to Atlanta in 1994. And changed its name to the PPA International School of Photography in 1999.
Just Bad.
The layouts are also very outdated. Some of the albums look like my grandparents' album.
This book was a horrible investment. It helped me very little. Unless you have just bought your first camera and are wide-eyed to shoot your first ever wedding, this book has very little to offer you.
 Ok for those without a clue December 17, 2007
2 out of 2 found this review helpful
If you don't have a clue about how to start marketing wedding albums, this book may help you. If you're already apt at marketing your albums or a pro at design just looking for new inspiration, this book will make a great make-shift mousepad or a coaster for your drink!
For designers: The first couple of chapters show nice album designs (including some designs by Yervant). The rest of the book shows lackluster designs, and boring, old fashioned matted albums or products that are not even albums (like boxes of matted prints. Who buys boxes of matted prints in lieu of a traditionally bound album??? Absolutely worthless.)
For marketers: The marketing "tips" were vague. The pros aren't selling their secrets here. The featured products are severly limited...ever heard of Leather Craftsman?? Of course you have! Well, you'll hear a lot more about it in this book! I really could have used help with introductions to other vendors and comparisons or reviews between them! Vendors who offer similar quality to Leather Craftsman but with lower prices and faster turnaround (like Zookbinders!). I don't need to read over and over again about Leather Craftsman with GraphiStudio thrown in once for good measure.
I give this book 2 stars flat.
 Mostly promo for high end wedding photographers May 13, 2007
1 out of 3 found this review helpful
The book has no real overview, but jumps from the method of one successful wedding photographer to the next, fifteen in all. I was surprised how little insight was provided to digital albums; many of these photographers still shoot film. The albums shown are extremely high end, probably not the best fit for less established photographers. I much preferred "Digital Wedding Album Design Guide" by Kathy Woodford, which is a more nuts and bolts book.
Enjoyable Book April 11, 2007
2 out of 2 found this review helpful
As a wedding photographer, I found this book useful in a few ways:
1. it got me started in learning about the album companies out there (the profiles mention what album company each photographer uses and show samples of the albums)
2. it showed samples of some beautiful album layouts (the colors, spreads and types were often original and creative)
3. it is a useful tool in client presentations to show different types of albums and different options of album design
This book doesn't teach you how to make albums, it merely shows you samples of albums, their differences, some of the companies producing them and their potential to add to your bottom line.
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