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Power Marketing for Wedding and Portrait Photographers | 
 enlarge | Author: Mitche Graf
Publisher: Amherst Media, Inc.
Category: Book
List Price: $29.95
Buy New: $23.36
You Save: $6.59 (22%)
New (3) Used (6) from $13.44
Avg. Customer Rating:  2 reviews
Sales Rank: 499286
Media: Paperback
Number Of Items: 1
Pages: 128
Shipping Weight (lbs): 1.2
Dimensions (in): 10.9 x 8.5 x 0.4
ISBN: 1584281367
Dewey Decimal Number: 778.993925068
EAN: 9781584281368
ASIN: 1584281367
Publication Date: August 1, 2004
Availability: In stock soon. Order now to get in line. First come, first served.
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Product Description
Wedding and portrait photographers are shown how to use power marketing-a systematic, proactive approach that takes advantage of the best possible resources available to photographers-to make wholesale changes in the way they run their businesses. They learn to take the proactive steps needed to generate a better income, cater to their artistic notions, and devote more time to life beyond the studio walls. Strategies are provided to supercharge a marketing effort's reach and visibility, bringing the photographer more clients and better profits. The same techniques used by marketing pros from major corporations are outlined for photographers, including creating slogans that show target audiences what they do and how they do it and learning how to best use everything from the Internet presence and press releases to pricing and business cards.
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| Customer Reviews:
 Excellent Marketing Ideas March 4, 2006
4 out of 5 found this review helpful
As a professional photographer, I found the ideas in this book to be helpful and profitable. The author methodically explains his concepts in an easy to read and enjoyable writing style.
Getting just one valuable idea would make this book worthwhile. I got several out of this text.
 Too Much Fluff March 17, 2005
6 out of 8 found this review helpful
Amherst Media publishes some great books. Their books are usually to the point and full of practical examples etc. This particular book it nothing like others that I have read. The author rambles on and on without getting to the point until the end of the chapter. The author goes on tangents, discussing topics like "the percentage of people who can remember a punch-line to a joke" (I am serious). There are some good tips but you must search through 90% of fluff to get to one or two good points.
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