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How to Create a High Profit Photography Business in Any Market | 
 enlarge | Author: James Williams
Brand: Amherst
Category: Book
List Price: $34.95
Buy New: $21.82
You Save: $13.13 (38%)
New (24) Used (5) from $20.00
Avg. Customer Rating:  13 reviews
Sales Rank: 382522
Media: Paperback
Number Of Items: 1
Pages: 128
Shipping Weight (lbs): 1.1
Dimensions (in): 10.9 x 8.5 x 0.5
MPN: 1819
ISBN: 1584281820
Dewey Decimal Number: 770.68
EAN: 9781584281825
ASIN: 1584281820
Publication Date: April 1, 2006
Availability: Usually ships in 1-2 business days
Condition: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support
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Product Description
With the right skills, both behind the camera and as a business person, photography can be a very rewarding, both finacially and creatively. Using time-tested techniques, James Williams shows you how to avoid common pitfalls and effectively build a thriving business. Beginning with setting your goals, Williams shows you how to determine the type of clients you want and build an image that appeals to them. Next, you ll learn the selling process and how every interaction with your client can be used as an opportunity to boost your final sale. Also included are tips for attracting new clients through creative marketing campaigns and networking with other professionals. Whether you live in a big city or a small town, you ll gain the skills you need to open a new studio or enhance an existing one. Setting short- and long-range goals Creating a professional image that appeals to your target audience Techniques for effectively managing your business, including setting prices, selecting suppliers, hiring employees and more Reducing your overhead to increase your profit margin James Williams is a professional photographer and studio owner whose dedication to diversification and creative marketing has helped his business to thrive, even in a very challenging marketplace.
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| Customer Reviews: Read 8 more reviews...
 Its all about the little things! August 26, 2007
3 out of 5 found this review helpful
I read this book first day I've got it. Great material about how to start your own company and what is common mistakes. This book is not about how to create best portrait in the business, its about how to treat customer right and sell your work. Actually, only 50% of the pictures was great, the other half didn't like so much. Thats why I striped one star. This guy is better businessman than a photographer, so if you dream about starting your own photography business you have to read this book. It is very simple and straight to the point. But If you want to take a great pictures just for fun, you should pass. He gave very clear formula to the success only your job is to make it happen.
 photo Job 101 April 2, 2007
1 out of 3 found this review helpful
Great book,very informative,learn about job opportunitys.And the correct way of going about getting them.
 Selling to an Upscale Market Only November 5, 2006
10 out of 14 found this review helpful
While there are some very useful suggestions in this book no matter what type of business you have, it is mostly geared to selling to an upscale crowd at extremely high prices. I was looking for other suggestions and ways to be profitable in my photography business - not just charging high prices and targeting the rich. If you are established in the photography business, have a fancy studio, and already have a large customer base, this may be the book for you to push you over the top. But if you are just getting started, want to keep your overhead low, and are targeting a larger clientele, this is not the book for you.
 This book is not worth the paper it's printed on. August 15, 2006
30 out of 39 found this review helpful
I bought this book because of other readers' reviews. I was deluded. I want to start a photography business, and except for some very flimsy public relations information and a few general suggestions about business practices, it gave me nothing. Nada. As soon as it came today, I plowed into it looking for help. I don't need a lesson on lighting, thank you very much. I don't need to know that the author has a high end studio that I can't afford yet. I don't need to know that telephone manners are important. Not yet. I want to know how to get launched, how to set up accounts, what I need for permission forms, what copyright issues I'm facing, and there's only a meager dry crust of bread in this book.
Good Book July 10, 2006
8 out of 11 found this review helpful
This book does a good job a mentioning all aspects of a successful photography business, from great lighting, treating your clients, and marketing. I think anyone who applies the information in this book to their own photography business will only prosper from it.
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