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Professional Techniques for Digital Wedding Photography | 
 enlarge | Authors: Jeff Hawkins, Kathleen Hawkins
Publisher: Amherst Media, Inc.
Category: Book
List Price: $34.95
Buy New: $13.65
You Save: $21.30 (61%)
New (21) Used (17) from $6.50
Avg. Customer Rating:  16 reviews
Sales Rank: 697871
Media: Paperback
Edition: 2nd
Number Of Items: 1
Pages: 128
Shipping Weight (lbs): 1.1
Dimensions (in): 11 x 8.6 x 0.4
ISBN: 1584281103
Dewey Decimal Number: 771
EAN: 9781584281108
ASIN: 1584281103
Publication Date: September 1, 2003
Availability: Usually ships in 1-2 business days
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Shipping: International shipping available
Condition: NEW SOFTCOVER. ONE IN STOCK. SHIPS DAILY.
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Product Description
Addressing the reservations many wedding photographers have about digital photography, this guide explains the many valuable benefits of this technology, including saved labor costs and quick turnaround time. Topics covered include equipment selection and usage; scheduling digital prewedding, wedding day, and postwedding sessions; managing the workload; and using digital proofs. Photographers learn how to market their images-from dealing with client questions to pricing images-and how to use digital imaging software to make easy and effective corrections to flawed images. Providing practical information on running a profitable photography business, this book also gives important technical instruction that will help photographers embrace technology and realize the true potential and profit of their art.
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| Customer Reviews: Read 11 more reviews...
 One of the worst! April 6, 2006
6 out of 6 found this review helpful
This is a book about marketing NOT photography! If you want to know about the business side of it, this is the book to get, otherwise forget it. It's a waste of money!
A Monumental Waste of $30 July 18, 2005
18 out of 18 found this review helpful
My wife and I are long-time photographers (digital and film) who are planning on adding wedding photography to our resumes. We found this book to be useless.
Consider the title: Professional Techniques for Digital Wedding Photography. First, there is very little content in this book that would qualify as a "professional technique." In fact, only a handful of pages are dedicated to any sort of photographic technique. Second, much of the book is wasted trying to convince the reader that it's time to invest in digital photography. Well, if you've purchased a book for "...Digital Wedding Photography", there's a pretty good chance that you've already made (or are about to make) the leap into the digital medium.
As for content, I am not sure to whom the authors are targeting this book. The initial chapters are spent trying to convince the professional photographer that his/her days are numbered if he/she is still shooting film. The remainder of the book appears to be targeting aspiring wedding photographers by providing a marginally useful discussion of the business end of wedding photography (something a professional is already familiar with) along with a very shallow treatment of Photoshop techniques. Finally, the photos are, by and large, less than inspirational.
If you are a newbie hoping to start your own wedding photography business, this book may provide a few useful tidbits but won't do much to get you there. More likely, you will be annoyed by the condescending digital-or-nothing tone prevalent throughout this book. If you are a professional photographer, then you are probably already familiar with the pros & cons of switching to digital photography. If not, I suggest putting the $30 toward a new lens and try a free book instead: the Yellow Pages. Find a nearby professional camera shop. You'll get more information regarding the costs and advantages of going digital than you will from this book.
 Focus is on the Business of Photography April 20, 2005
7 out of 7 found this review helpful
Do not look at this book if you are interested in improving your photography. I has a few "tricks" for making some slick modern looking images in post production, but there is little to no mention of capturing the images on the day of the wedding. However, I would HIGHLY RECCOMEND this book to professional photographers looking to actually run their business like a business. Although some of the sales techniques in this book are "high pressure" they can easily be tuned down to fit the individual photographer's taste. The negative reviews I have seen in here so har have mostly been from people who are only interested in the art of photography, and not the business side of it. All I have to say is that digital is making the market far more competitive. Not making the transition to digital today would be like not making the transition to color a few decades ago. Film is going the way of "fine art" and will have little commercial use in the next few years.
It's not about photography, it's about imaging and marketing March 10, 2005
9 out of 15 found this review helpful
The book starts by highlighting the savings a studio can realize on film, developing, proofs, etc. and then goes on to outline the $30,000 to $40,000 investment needed (not including employees and computer consultants) to purchase digital cameras, computers, archival printers, multiple software titles, etc, etc needed for digital wedding photography! And, of course, all of this equipment needs to be replaced every 5 years, as technology continues to suck up your profits. I am sick of seeing a lousy fake B&W photograph of a bride holding a colored bouquet! Is this photography? I didn't see one good photo in the entire book. These people wouldn't know an f/stop from a bus stop. It's all about "creating" images on a computer. If you're truly interested in photography, don't waste you time on this book. Using a film camera, I think I can shoot a wedding for far less dollars than these marketing people can. And, I'll compose my photos (not images) in my viewfinder and not on my computer. Save your money.
 Not enough content February 11, 2005
3 out of 3 found this review helpful
This book spends too much time telling us obvious things like "take baby steps", "set obtainable goals" and "make a plan" and "write your plan down". This book would be better if the authors had spent more time actually discussing specific types of digital gear. It would have also been nice if they had discussed the gear they use, and how they converted their studio from film to digital. This book is just so THIN on meaningful content.
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