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The Complete Guide to Professional Wedding Photography: Creating a more profitable and fulfilling business | 
 enlarge | Author: Damien Lovegrove
Publisher: Focal Press
Category: Book
List Price: $34.95
Buy New: $22.95
You Save: $12.00 (34%)
New (21) Used (8) from $22.95
Avg. Customer Rating:  4 reviews
Sales Rank: 39090
Media: Hardcover
Number Of Items: 1
Pages: 312
Shipping Weight (lbs): 2.5
Dimensions (in): 10.9 x 8.6 x 0.8
ISBN: 0240808908
Dewey Decimal Number: 778.993925
EAN: 9780240808901
ASIN: 0240808908
Publication Date: August 31, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW. 30 Day Satisfaction Guarantee. Quick International Airmail!
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Product Description
Have you ever wondered why some wedding photographers succeed, when many others fail? Why some prosper, while others struggle to make a profit? Or how some can retire young, while others can never afford to stop? In this book, Damien Lovegrove shares with you the secrets of fusing art with commerce and gives you the vital tools needed for great achievement.
This stunning guide by two exceptional wedding photographers at the top of their game is packed with over four hundred pictures all with their own tales to inspire and inform. It provides a simple yet profoundly powerful recipe for success, both for photographers just starting out and seasoned wedding pros alike.
* Discover how to master every aspect of photographing a wedding
* Develop your style, and learn new shooting techniques
* Understand how to read and use light quickly and effectively
* Get to grips with selling, marketing, postproduction and product design
* Improve your customer experience and increase your product value
* Manage your time and become a more effective photographer
* Learn financial mastery and how to avoid financial misery
* Fast track your career and unleash your potential
"This isnt just another professional guide, its a blueprint for success Becoming a wedding photographer is the easy part. Whats difficult is joining the elite, the top wedding photographers who earn big money. Even then its not enough to be a good photographer. Youve got to be good at everything else, too. Thats where this book comes in." Christopher Wordsworth, professional photographer, author and journalist.
"Damien Lovegrove is among a very few photographers who have a deep grasp of business concepts. He generously shares his proven business and photographic system with us - invaluable to both the aspiring and experienced professional photographer in the digital era. A must read."
Michael J. Marmur, MBA. President - Special Event Photography, Canada
Damien Lovegrove has created a highly respected, world class photography business. He learned his trade as a cameraman and lighting director at the BBC. In 1998 Damien teamed up with his wife Julie to launch Lovegrove Weddings. They took the industry by storm winning a string of major awards and have since photographed over 300 top weddings for clients around the world. Their extensive knowledge gained from these lucrative commissions is condensed into this valuable resource.
* Reveals all the secrets and systems required by wedding photographers to make a good profit
* Shows how these wedding photographers have chosen a few rules to consistently use, and explaines how everything follows from consitent choices and decisions. Invaluable reference for all aspiring wedding photographers
* 300 color and black and white images detailing the technical information of the shot
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| Customer Reviews:
Fantastic, in-depth resource for international photographers January 8, 2008
4 out of 4 found this review helpful
As an emerging wedding photographer, I was seeking a definitive resource that provided good compositional examples, ideas for running the scheduling of a wedding day, advice about business management and customer service, and workflow. I found all this and much more in Damien Lovegrove's superb book.
Where other wedding photography books failed for me, this one stood out heads and shoulders above the rest. I found that this book (while demonstrating a distinct British flavour, given the high formality of many of the weddings photographed) still transcended international barriers, where everything became relevant for me even as an Australian photographer.
Damien Lovegrove has a clear, succinct and easy-to-read narrative style of writing. He offers solid examples of his fine work, technical information and the environmental context relating to how they were achieved, together with detailed information about how to manage a wedding day, post-wedding workflow, and developing your business for profit.
Mr Lovegrove doesn't bog the book down with explanations of basic photographic theory, nor does he spend too much time discussing the type of camera or flash you should be using. He jumps straight into the nitty-gritty of the issue, and assumes that the reader already has at least some experience with cameras and photography. If he ever produced a book with detailed lighting concepts and theory, photographers would have the perfect library for their career in just two books.
Mr Lovegrove is genuinely inspirational and explains that he too worked from the ground up, and that only through hard work and dedication was his ambition realised.
This book was absolutely fantastic and I know that I will be buying any of his future books, his DVDs and attending his seminars. Damien Lovegrove is truly a master in his field. This book, above any other non-technical resource you may be considering, is vital for any photographer serious about becoming great.
The Work of a Master October 28, 2007
3 out of 4 found this review helpful
When I heard and read that Damien Lovegrove was to release a book I smiled and thought YES.A portfolio and notes of advice all rolled into one from one of the UK's most sought after Photographer and Speaker is certainly worth a second look. Knowing Damien and his work like I do, it was no surprise that I would be ordering one as soon as the chance presented itself. Having being on one of Damien's Location Lighting Courses, I was in receipt of a set of notes at the end of the course which are kept on a safe location in my bookshelf. These aforementioned notes are still an important reference document. Shelved alogside this is my new investment (Damien' Book, The Complete Guide to Professional Wedding Photography) It is up ther with Bambi Cantrell and Julie Oswin.
The book itself is well presented and feels good tothe touch, like a wedding album which is to be cherished. It is full of well lit and well composed images with metadata attached so that you the reader can get an insight into the creation and the story of the image. The text is carefully worded and easy to read and anyone who knows Damien's voice you could be forgiven for thinking he was reading it to you.
I refer to it for both ideas and reference so that I am not outdone by the challenges that the present day photographer has to face.
Get your copy, it is well worth twice what you would pay, you will be sure to get several ideas from it, if you only get one it will still be worth it.
I hope you will enjoy the book as my as I have done,
Tim Collins.
 Great images, good text but layout lost a star. September 23, 2007
10 out of 10 found this review helpful
The book is well written, with good images, so why not 5 stars?
I read the book cover to cover and that is the problem it's not an easy read. They didn't know what this book was when they did the layout. It's set up as a coffee table book with lots of good images and lots of information on how the images were taken. This causes bad breaks in the text, they break in the middle of paragraphs, and even worse sentences. One sentence cuts in the middle for multiple pages of images then picks back up with the end of the sentence.
As for the information provided in the book, it's good but not really new. One issue I have is that some of the chapters feel forced. This book covers the business of wedding photography so it has a chapter on bookkeeping that can be summed up as find good software and a good accountant. I get it, he doesn't do his own bookwork, fine, skip the chapter and write about what you do.
The images are great, the text is nothing new but it is motivational and gives a good blueprint to follow for the business of wedding photography. Overall this is a good book and would have been 5 stars if they had shown the attention to detail in the layout of the book that they put into the images.
Awesome book September 18, 2007
1 out of 2 found this review helpful
This book is great!! Everything a photographer needs, to learn more about his/her photography business. The examples are also fantastic (they even give all the details about the picture) which I love!!
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