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Fruits (Postcards) | 
 enlarge | Creator: Shoichi Aoki
Publisher: Phaidon Press
Category: Book
List Price: $14.95
Buy New: $9.85
You Save: $5.10 (34%)
New (18) Used (6) from $9.49
Avg. Customer Rating:  65 reviews
Sales Rank: 1060784
Media: Cards
Number Of Items: 1
Pages: 45
Shipping Weight (lbs): 1
Dimensions (in): 7.8 x 5.5 x 0.9
ISBN: 0714843350
Dewey Decimal Number: 704
EAN: 9780714843353
ASIN: 0714843350
Publication Date: May 1, 2003
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Amazon.com Review
If you ever wondered where the catwalk got its claws, then the portraits gathered in photographer Shoichi Aoki's book Fruits, from the streets of Harajuku in Tokyo, point the way to an extraordinarily imaginative and invariably stunning glut of mongrel fashion heists. A best-of collection from the fanzine of the same name, and published for the first time outside Japan, Fruits keeps its style clean: front-on, razor-sharp images, ranging from the deadpan to the manic, of the sharpest collages of sartorial influence that, usually, little money can buy. From off the peg to off the wall, kitsch to bitch, each person bears a combination and philosophy as distinctive as DNA. All shades of aesthetic are raided, with exquisite, scrupulous attention to detail. Punk is a favorite, as is, appropriately, Vivienne Westwood, alongside Milk and Jean-Paul Gaultier, and the occasional Comme des Garçons. Many of the outfits, though, are second-hand or self-assembly, such as a skirt drooping petals of men's silk ties, Wa-mono, when tradition Japanese clothes are topped with, say, an authentic bowler hat, EGL (elegant gothic Lolita), and a swathe of tartans, pinks, and turquoises. The most malleable feature, unsurprisingly, is hair, with dreadlocks, mohicans, back-combing, and crops dyed an irradiated spectrum. While the eye is drawn, obediently, to the mannequins, the background is often worth a look, either for the vending machines against which a number are shot, or the ubiquitous Gap store and bags, a constant reminder of the global mass market. One enterprising man wears a genuine British paperboy's delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll and is currently preoccupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their "point of fashion" and "current obsession." The scope for sociopsychological discussion is vast, particularly with the preponderance of infantilization, through dolls, bonnets, pop socks, and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl. --David Vincent
Product Description
Fruits Postcards is a collection of forty-five Tokyo street fashion portraits from Japan's premier fanzine of the same name. 'Fruits' was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of kids featured in the magazine is between 12 and 18, and the clothes that they wear are a mixture of high fashion - Vivianne Westwood is a keen favourite - and home-made ensembles which when combined create a novel, if not hysterical, effect. This collection of postcards represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, these cult images will delight followers of fashion and youth culture.
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| Customer Reviews: Read 60 more reviews...
 My fashion bible July 12, 2008
I got this book after seeing the live exhibition of the same name in Sydney years ago and I just adored it!
Even if you don't like the particular styles shown in the book, it is just such a different and creative take on fashion!
I find the styles inspirational, happy and fun!
It is also interesting to see how the styles have morphed from different eras in history and from certain sub-cultures both native and foreign to Japan.
After seeing this book, studying it and just absorbing it madly, I developed a hankering for all things lolita, and have been wearing the fasahion on and off for about 3 years now.
I won't be wearing any of these fashions anytime soon April 11, 2008
I used to see this book all the time at the nearby music store, and one day I received it as a gift. I'm not going to suggest that everyone should dress like the people in this book, but I will say that I loved how they were able to put together something different and interesting, completely unlike what I've seen here in the U.S. Even the most outrageous outfits I've seen at clubs in LA can't hold a candle to what's in this book. Very creative stuff here.
 Fruits December 17, 2007
This is an interesting book. The author/photographer documents street fashion in the Harajuku district of Japan. Each page is a photo of an individual and a brief description of their outfit. If you are into this style of fashion, this is a book worth owning. The only short-coming is that the descriptions are printed in colored ink and sometimes get lost in the background color of the photographs.
We might be Fruits too. September 26, 2007
1 out of 2 found this review helpful
My high school art class, Costume Design, LOVE this book. It's fun to see teenagers in another culture taking western fashion and personalizing it. Every time I pick up the book I see something new. We've only had the book a couple of weeks and it is already dog-eared.
Nice! March 27, 2007
1 out of 1 found this review helpful
Great book, made my girlfriend quite happy. She is very into Japanese street fashion and this book just captivated her, she looked through it about 20 times the day i gave it to her.
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