Suburban World: The Norling Photographs | 
 enlarge | Author: Brad Zellar
Creator: Alec Soth
Publisher: Borealis Books
Category: Book
List Price: $27.95
Buy New: $17.53
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Avg. Customer Rating:  5 reviews
Sales Rank: 86347
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 144
Shipping Weight (lbs): 2
Dimensions (in): 10.3 x 10.1 x 0.7
ISBN: 0873516095
Dewey Decimal Number: 779.99776579
EAN: 9780873516099
ASIN: 0873516095
Publication Date: April 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
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| Editorial Reviews:
Product Description
Men wearing suits jousting with sailfish. Head-on bridge collision. Men with linoleum. Kitchen murder-suicide. Firemen playing donkey baseball. Ideal woman in apron. Through more than 10,000 images, Irwin Denison Norling, the unofficial town photographer for Bloomington, Minnesota, captured the strange juxtapositions, incongruities, and dark corners of the developing suburban America of the 1950s and '60s. A competitive amateur glued to his police radio, Norling spent years examining the light and darkness, tragedies and desolation, rituals of community and celebration through the lens of the camera, deftly capturing the uneasy dichotomy between the familiar and subversive–the familiarly subversive. "That was the way it was. And the way it was, that's what I was after."
In 2002 veteran journalist Brad Zellar unearthed Norling's negatives from the quiet basement of the Bloomington Historical Society. Compelled by the work of this man who had all but drifted into obscurity, Zellar collects the best of these images in Suburban World, a fascinating window into the uneasy contradictions in Norling's unforgettable and unselfconscious, funny and gritty, not-too-distant past.
Brad Zellar is a writer and senior editor of the monthly magazine The Rake. He first wrote about the Norling archive for City Pages in 2003. Alec Soth is an internationally acclaimed photographer and the author of Sleeping by the Mississippi.
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| Customer Reviews:
 My thoughts about "Suburban World" May 25, 2008
0 out of 2 found this review helpful
I was somewhat disappointed in this book, only because I grew up in
Bloomington during the era which Irv Norling depicted. I greatly
enjoyed the photographs of the city itself and the dated but beloved
scenes of activities, but found it very disturbing to see so many photographs of traffic fatalities.
 Not of much interest May 14, 2008
0 out of 8 found this review helpful
I lived in Bloomington and was active in the theatre during the years th at Mr. Norling included in his book. I thought there might be some coverage of the theatre so I ordered the book. There was no one I knew in it...so I am returning it.
 suburban weird April 14, 2008
2 out of 2 found this review helpful
I inherited a love of photography from my uncle, who was a newspaper photographer and collector first of old newspaper photos and in his later life photography and art books. I bought Suburban World because of the cover - great design - and the description of its contents. I wasn't disappointed once it arrived. The greatness of this book has nothing to do with where it was photographed or even the historical aspects; instead, its the excellence of design and reproduction and the contrast between subject matter. With no written explanation (photos are visual, that's all the explanation I need), these photos are just laid out one after another. A murder scene and a happy homemaker and an exploding house and goofy carpet salesmen. Look closely and you can see artistry at work in the layout - visual, not subject, similarities. My favorite kind of photo book, and the foreword by one of my favorite photographers, Alec Soth, seals the deal.
Wonderfully weird March 31, 2008
4 out of 7 found this review helpful
What a find. I initially found out about this book because I'm a fan of Alec Soth's photography (he wrote the foreword). I had no real idea what I was getting into with "Suburban World," but now, having paged through it several times, and read the text twice, I can say that this book defines the term "A picture's worth a thousand words."
Most pages feature a single photo, with a simple one-line caption that - thank God - lets the photo tell its own story. The text tells us that Irwin Norling considered himself an amateur, and would never have used the word "artist" to describe himself. That's part of what makes this book so unique and refreshing; the backdrop is evident here and there in some of the portrait photos, they are not cropped or prettified up in any way - the subjects stand alone.
The book is also a chronicle of how a small town becomes a suburb, mostly by virtue of highway construction, and in that sense it's partly a historical showcase. Beyond that, Norling's use of lighting is astonishing - apparently his family would stand around in the dark holding up lamps while he took the photos. I've been staring at some of these photos, for example a wonderful one of a rearing horse, wondering where in the world Norling was when he took the photo.
And the subject matter? Little girls in a civic parade, the mayor and his family eating dinner, gruesome car accidents, a murder-suicide, a girl at her first communion, and on and on. All of life, chronicled without a shred of sentimentality. This book is a gem.
Bloomington's snapper March 29, 2008
9 out of 12 found this review helpful
Irwin Norling loved to take photos and the 125 in the book are a selection of 10,000 plus he took in and around Bloomington, Minnesota during the fifties and sixties. Fortunately the images are in safe hands with the Minnesota Historical Society. Norling actually worked full-time as a Honeywell engineer so it's quite amazing that he found time to capture so much as a freelance photographer. Brad Zellar explains, in the book's introduction, that the Norling home was rigged with police scanners and his wife and three children all helped with the photographic chores.
Norling would photograph anything in Bloomington and his photos record the expansion of the suburb over the years though this unfortunately is not a strong part of the book's content. I think it's worth stressing that he took photos just for the record, any creative input he left to others.
Interesting though the book is I felt it had several editorial flaws. There are too many page photos that really don't warrant the large size. These are just records and as such four to a page would have been fine and this would allow several images about the same event to be seen together. None of the photos seem to cropped which detracts from their impact. Page eighty-two shows a policeman photographed against a make-shift backdrop in a room, the final print would have been cropped to produce a portrait. Page thirty-four shows a highway accident where at least half of the shot could be trimmed to produce a better horizontal image. Norling kept detailed records of his work but the book makes do with very brief captions.
This is all rather disappointing and if only the editorial had been more rigorous Norling's photos would have made a super book. Interestingly the same publisher has a rather similar book that is quite stunning: Strange Days, Dangerous Nights: Photos from the Speed Graphics Era. It covers three decades of everyday life in the Minneapolis/St. Paul area taken from the archives of two St.Paul papers. Here the photos are well cropped and organized into chapters: crime, accidents, buildings, civic activities for instance and all the photos have long captions which reveal the stories behind what look like, sometimes, rather mundane photos.
Both books basically cover the same thing (and oddly, roughly in the same geographic area) but I don't think the Norling edition realizes the full potential of the material.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
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