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Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More | 
 enlarge | Author: Chris Anderson
Publisher: Hyperion
Category: Book
List Price: $15.95
Buy New: $5.99
You Save: $9.96 (62%)
New (34) Used (8) from $5.99
Avg. Customer Rating:  6 reviews
Sales Rank: 4291
Media: Paperback
Edition: Rev Upd
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.6
Dimensions (in): 7.8 x 5.1 x 0.9
ISBN: 1401309666
Dewey Decimal Number: 658
EAN: 9781401309664
ASIN: 1401309666
Publication Date: July 8, 2008
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Condition: NEW!!! NEVER READ, NO REMAINDER MARKS...(MAY HAVE FAINT SHELF WEAR FROM BOOKSTORE )... ALL ORDERS SHIP WITHIN 2 BUSINESS DAYS OF RECEIPT OF THE ORDER ,FREE POSTAL DELIVERY CONFIRMATION, EXCELLENT CUSTOMER SERVICE.
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Product Description
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
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| Customer Reviews: Read 1 more reviews...
 A superb book September 26, 2008
Although I try to keep up with hot business books, I missed this one when it was climbing the NY Times Bestseller ranks in 2006. I heard about it in a Q&A session on LinkedIn and decided to read it. Chris Anderson has soundly articulated how the democratization of production and distribution has changed the rules of the game. If you're a creative type trying to produce and sell your own stuff, this book will encourage you to forge ahead. There's a niche out there somewhere that is looking for you.
Good but a lot of it was from the blog September 11, 2008
1 out of 1 found this review helpful
The book was pretty informative however a lot of the information that was in it I found a duplication from what was posted on the author's blog. There is a lot of fuel for thought in deciding what kind of business or product to sell considering that there is a niche market for probably anything that anybody can think of. Recommended.
 What a bunch of nonsense! September 10, 2008
0 out of 5 found this review helpful
I purchased this book and was expecting a much better read. This is just another bunch of self proclaimed babble from someone trying to promote himself as an expert.
You can keep my money, I just want the time back I spent reading this book.
There are too many technology "experts" out there anymore.
Very Thought Provoking August 10, 2008
0 out of 3 found this review helpful
This book was recommended to me by a business friend. I am interested in starting an internet business and operate within what Chris Anderson describe as "The Long Tail" of my business sector. Armed with the knowledge and insight from this book, I feel that I am better prepared to launch my business. The best thing about this book is that it is linked to a blog that is constantly updated as well. So, and remaining questions that I had regarding the book were either answered on Chris Anderson's blog (www.thelongtail.com) or I could ask it then and there.
This book will quickly become one of the mandatory pieces of literature for anyone wanting to operate a business or grow an idea on the internet.
The Internet does change everything July 17, 2008
3 out of 4 found this review helpful
This is an important book for anyone who wants to understand internet commerce or innovation in services. In addition, "The Long Tail" must be a part of the vocabulary of anyone who wants to talk intelligenly about modern business practices.
The new emphasis on marketing in the new release is a valuable addition to the original.
A current article in HBR attacks the Long Tail on empirical grounds. However, Anderson's response on his website is compelling.
The one quibble with this book is that it is superfluous -- the original essay/article combined with the website covers the issues more fully. However, that said, this book will be more valuable than 90% of the volumes that you have in your business book collection.
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