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The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously | 
 enlarge | Author: Harvey Mckinnon
Publisher: Emerson & Church
Category: Book
List Price: $24.95
Buy New: $16.90
You Save: $8.05 (32%)
New (7) Used (1) from $16.73
Avg. Customer Rating:  4 reviews
Sales Rank: 206712
Media: Paperback
Number Of Items: 1
Pages: 112
Shipping Weight (lbs): 0.2
Dimensions (in): 8.2 x 5.5 x 0.4
ISBN: 1889102377
Dewey Decimal Number: 658.15224
EAN: 9781889102375
ASIN: 1889102377
Publication Date: June 16, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Years from now don't be surprised if The 11 Questions Every Donor Asks and the Answers All Donors Crave is singled out as a watershed book in the field of fundraising. People might well point to Harvey McKinnon's work and say, "That's when the conversation with our donors changed - literally." And they'd be right. McKinnon has identified 11 core questions, ranging from "Why me?" to "Will my gift make a difference?" to "Will I have a say over how you use my gift?" And the suggested answers are illuminating. One thing is certain: McKinnon is an eloquent instructor. Rather than dryly tell you to "Do this" or "Do that," the author punctuates his prose with dramatic real-life stories. And they're highly engaging, each one skillfully selected to drive home a point. You'll discover, for instance: * How a volunteer coached by a nationally known consultant secured a gift of $175,000 without ever once asking for the gift. * How the chair of a YWCA sparked a first-time gift of $100,000 with a single disarming question from her heart. * How by sensing his donor's ability to give, a development officer at a technical institute turned a $100,000 gift into a $1 million gift. * How by artful negotiation the head of fundraising for a leading HIV/AIDS organization prevented the rock band Queen from donating a vast sum of money to something entirely wasteful. * How with an exquisite 30-minute presentation, and a double-shot of espresso, the Head of Fundraising for Greenpeace International transformed a $1 million gift into a $10 million gift. Jerold Panas, who knows a thing or two about fundraising, calls The 11 Questions "A beautifully polished gem, with real-life stories that unerringly hit their mark." That's high praise from America's grandmaster of philanthropy.
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| Customer Reviews:
The 11 Questions Every Donor Asks September 12, 2008
This is a wonderful book from an individual who has real depth of experience with a wide range of organizations. The stories and examples will help the reader understand -- and use -- the valuable advice offered in this very readable book. It serves as a quick introduction to the entire field of fundraising. I especially commend Chapter 4 ("How Much Do You Want") and Chapter 5 ("Why Your Organization"). I've been involved in nonprofit fundraising for 30 years, and I was inspired to rededicate myself to this work.
Stephen Hitchcock, author of Open Immediately: Straight Talk about Direct Mail Fundraising and co-author, with Mal Warwick, of Ten Steps to Fundraising Success.
Knowledge, insight, plus a great writing style August 23, 2008
I love this book because it's all about the donor's perspective. So many fundraising books lecture from the viewpoint of what we want the donor to do for us, but this book shows quite simply what they want us to do, to make them more comfortable and so, to give more. But I also love it because it's written by someone who not only knows his donors and knows fundraising, he also knows how to get it across in a warm, accessible style with no padding but with lots of passion. Harvey's a great writer and this is an easy, enjoyable read full of useful insights, so I'd recommend it to anyone.
Ken Burnett
Harvey may know more about this than anyone in North America August 3, 2008
An amazing gem of a book. I've been fundraising for social change projects for nearly forty years, and Harvey outlines every key lesson I've learned, and a wealth of lessons I hadn't thought of. If you want to get involved in your community and help make change, at some point you're going to have to raise money, whether from bake sales, monthly pledges, or major donors. You want to know what makes people respond, but you want to proceed with integrity, not some hit and run sales job. Harvey teaches you how. I wish I had this book twenty years ago, but I'm glad I have it now. In fact, I'm in the middle of fundraising for a major voter engagement project, and found it enormously helpful to overcome my own fears and hesitations as I picked up the phone to call people and ask if they could help. Essential for anyone who ever raises money for a worthy cause.
Paul Loeb, author of Soul of a Citizen: Living With Conviction in a Cynical Time and The Impossible Will Take a Little While: A Citizen's Guide to Hope in a Time of Fear
What do donors really want? Start reading. July 1, 2008
An industry classic is born, I think. This book is unlike any other. It stuffs decades of "in the trenches" fundraising know-how into 100 chatty pages you can read in under an hour.
Harvey McKinnon's career as a fundraiser began in the 1970s, and he's been asking for money ever since. His firm, with offices in Vancouver and Toronto, has an international client list, ranging from Amnesty International Canada to the American Institute for Cancer Research to Australia's ActionAid; with special depth in health care and environmental defense. I mention all this because (1) Harvey knows a ton of people, many of whom contributed stories to this book; (2) his personal experience is top shelf; and (3) his eponymous firm is extraordinarily successful. Why does he have such a great client list? There's just one reason: he knows how to raise money. And what he knows he shares in this book. Harvey's your gracious, amusing, enthralling host. But he's not alone. You'll meets lots of other fundraisers and hear their tales of triumph and misstep. Answering donors' questions well, especially the unspoken but predictable ones, is a secret -- maybe THE secret -- to success in fundraising.
This book, I expect, will prove both comforting for fundraising veterans and empowering for people new to the field. It takes a vast profession and reduces it to 11 key questions you repeatedly need to answer.
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