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Professional Design Techniques with Adobe Creative Suite 3 | 
 enlarge | Author: Scott Citron
Publisher: Adobe Press
Category: Book
List Price: $50.00
Buy New: $25.98
You Save: $24.02 (48%)
New (32) Used (11) from $25.98
Avg. Customer Rating:  10 reviews
Sales Rank: 150653
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 400
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 7.9 x 0.6
ISBN: 0321495691
Dewey Decimal Number: 006.7
EAN: 9780321495693
ASIN: 0321495691
Publication Date: December 27, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: New. No dust jacket as issued. Trade paperback (US). Glued binding. 306 p. Contains: Illustrations. Audience: General/trade.
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Product Description
Adobe Creative Suite 3 Design Standard brings together under one roof the tools that design professionals use on a daily basis. Designing in an integrated environment results in greater efficiency and streamlines the development of flexible designs. In this book, author and distinguished designer Scott Citron leads designers of all kinds through the ins and outs of working with the components in the suite. With an easy, engaging style, Scott takes a designer's approach to address the complexities of using multiple tools to perform a variety of tasks, and focuses on important principles that can be applied to working in all the programs. Part inspiration and part how-to, each chapter contains a full project to help cement these principles, complete with steps and full-color illustrations. Project files are included on the accompanying Web site so that readers can follow along and recreate each project. Whether an aspiring designer or a practicing professional, anyone who is interested in learning to use good design techniques with Adobe Creative Suite 3 will come away with a solid foundation in this extraordinary suite of creativity tools.
Professional Design Techniques with Adobe Creative Suite 3 shows you how to:
• Choose the right design tool for the job
• Use automation to cut down your production time
• Use typefaces effectively and set type like a professional
• Work smartly with color-critical projects and complement your projects with kuler
• Create stunning artwork and packages for CDs, letterhead, invitations, and more
• Give structure to magazine and newspaper layouts with columns, guides, and grids
• Create interactive PDFs with video, audio, rollover buttons, and links
TABLE OF CONTENTS
Introduction
1 Getting Started
The Principles of Graphic Design
Use Grids to Add Structure
Starting Your Design
Organizing Your Work with Adobe Bridge
Creative Suite 3 Preferences
In Conclusion
2 Creating Effective Typography
Introduction to Using Type
Creating the Pattern Art
Adding Dimension and Lighting in Photoshop
Putting It Together in InDesign
Formatting Your Text
Choosing Compatible Type
Preparing Text for Formatting
Final Formatting and Adjustments
Typesetting with Adobe Illustrator
Project Wrap-Up
3 Designing a Corporate Identity System
What Is a Logo?
How to Develop a Logo: A Quick Case Study
Choosing the Right Design Tool
Creating Your Logo in Illustrator
Laying Out Business Cards in InDesign
Creating Letterhead and Envelopes
Laying Out Envelopes and Labels
Project Wrap-Up
4 Creating Newsletters and Forms
What Makes a Good Newsletter?
Paper Newsletter Preproduction Checklist
Developing the Newsletter
Work Smart with Styles
The Zen of Baseline Grids
Adding Interactivity
Working with Graphics
Charts, Forms, and Tables
The Acrobat 8 Professional Component
Project Wrap-Up
5 Designing Magazines and Newspapers
What Makes Great Magazines and Newspapers?
Let’s Design a Magazine
Setting Up the Document
Adding Footers
Choosing a Color Palette
Beginning the Layout
Pouring Copy
Project Wrap-Up
6 Books and Longer Documents
What Makes a Good Book?
How to Begin Designing a Book
The Strategy of Working with Long Documents
Using the Book Panel
Synchronizing Styles
Adding Object Styles
Styles in Sequence
Automating Folios and Headers with Text Variables
Cruise Control: Automated Tables of Contents
Mass Production: Preflight, Packaging and Exporting a Book
Keep It Organized and Back It Up
Project Wrap-Up
7 Designing Annual Reports
Creating a Custom Workspace
Numbering and Section Starts
A Tasty Cover: Using Live Paint
Focus on What’s Important in Images
Documents as Artwork
Maximum Flexibility: Smart Objects and Smart Filters
Importing and Formatting Spreadsheet Files
Project Wrap-Up
8 The Personal Portfolio and Interactive PDF
Why PDF When We Have the Web?
Exploring Interactivity in PDFs.
Exploring Distribution Strategies
Getting Started with Interactive Options in InDesign
Using Bookmarks to Create Destinations
Creating Buttons and Setting Button Options
Adding Visual Feedback with Button States
Adding Hyperlinks
Adding to the Experience with Movies
Saying It with Sound
Exporting the Finished PDF
Project Wrap-Up
9 Making Your Workflow Work
What Makes a Successful Print Project?
Begin the Beguine
Designing a CD Package
Setting Up the Front Panel
Designing the Front Panel
Designing the Tray Card
Creating the CD Label
Proofing Your Work
Project Wrap-Up and Conclusion
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| Customer Reviews: Read 5 more reviews...
 A pleasure to read and absorb May 19, 2008
1 out of 1 found this review helpful
Scott's handling of design and the Adobe Creative Suite is demonstrated page after page throughout this book. It is a welcome pleasure to read a computer book that was designed as well as it was written.
Defining Product May 16, 2008
4 out of 4 found this review helpful
From Adobe Press, this soft cover format book defines it's self in one of those areas between a great design magazine and a handy educational tool. The book itself breaks chapters out by project work rather than product. This is more inline with what I require as a digital based graphics designer. I am not about to use an illustrator project book, but rather one that targets a project like what I am involved with to use as a resource.
The chapters are the ubiquitous "Getting Started" (great info on what and how Bridge should be used, as well as info on preferences and organization.
This is actually more important a chapter than at first glance. I am supprised by the amount of designers now in CS3 who still hang on to old habits (die hard) with bad or non existing preferences and layouts tailored to themselves. Bridge too is so important to great workflow, yet not enough designers out there are taking advantage of it.
THe remaining chapters in the book are broken out by projects on typography, corp identity, newsletters and forms, magazines, books, annual reports and interactive PDF. The book closes off with a chapter on workflow that covers a CD label. This I would say is a miss. CD - um yeah that format that no one buys. Why is it not something more interesting such as a DVD jacket and label for a movie or better yet, an actual game on the market. THough it shows good workflow, the example is dated and not relevant and makes the chapter a bit of let down.
Another point missed out in this book is the inclusion of digital media. Is it an aim for the book to be knowingly exclusive of any form of non print media other than an interactive pdf? The book does feel, though using the latest CS3 project, that it is from a pre web period when there was the promise of interactive CD's and an interactive PDF world. This is a shame as a professional designer who thinks that all outside of print is irrelevant is, in theselves in danger of being irrelevant.
Overall the book reads well, has great examples and excellent tips scattered throughout. The examples are for the most part relevant only to print based designers, so one can look at this as more of an upgrade read through to garner more from CS3 than from any hands on learning in a start to finish setting.
 You call yourself a Pro? March 30, 2008
0 out of 22 found this review helpful
Pah!...Encouraging people to learn but the concept of helping reader to truly understand the method on 'how those truly happens' is a 0. Scott has been living in his own world long enough for not to understand how to help readers truly understand what his instruction are. People buy professional book to get professional result with professional guidance. But this, is filled with POOR method of explanation on how to achieve those result. Professional advice: If you're a beginner, you will never understand the book. If you're a pro, you will get MAD / ANGRY because the book really blow your heads off, as if you're a total beginner and do not know how to do things in those programs. Congratulations Adobe!..for bringing in this Mr.Scott to produce a book on your behalf and waste a lot of innocent people money! Don't get me wrong; Scott design is indeed POWERFUL but if you're hoping to get the best, professional result just like what the book front cover promises, then it fails to deliver. Professionals always want to move fast (because there's already a LOT of job to be done) and don't ever suggest me buying the visual Quick Pro. Although Visual Quick Pro is good but I'm searching for great design to get the job done, not the how to's. Excitement comes when reading Scott story but it is the end when it comes to the instruction...Sorry Scott, it is the truth. I'm not happy, and so are you. Make the instruction easy to follow and cut off unneeded story. Focus on the instruction part very, very seriously (because that what the reader want) and this book will be one of the best in Adobe collection. But for now, I will stay with my 1 star.
 Good starting point March 18, 2008
2 out of 2 found this review helpful
Scott Citron's book offers in a nutshell a lot of information on very different graphic projects. It offers most of the basic information you need to make graphic projects work.
Excellent book...great concept! February 13, 2008
6 out of 6 found this review helpful
This book is a nice blend of design principles and software tips...and well-written to boot. This book is not a tutorial on how to use InDesign. Instead, it provides first-rate guidance on how to use the Creative Suite components together, with advice on which tool is best for which job. Also, it is a rare opportunity to "peek inside the head" of a talented designer and see what processes he goes through to arrive at the end result. Overall, an excellent book. I'll be recommending this to people in my InDesign, Illustrator, Photoshop and Acrobat training seminars.
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