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How to Open a Financially Successful Pizza & Sub Restaurant | 
 enlarge | Authors: Shri L. Henkel, Douglas R. Brown
Publisher: Atlantic Publishing Company (FL)
Category: Book
List Price: $39.95
Buy New: $22.99
You Save: $16.96 (42%)
New (13) Used (9) from $21.98
Avg. Customer Rating:  8 reviews
Sales Rank: 34712
Media: Paperback
Number Of Items: 1
Pages: 496
Shipping Weight (lbs): 1.4
Dimensions (in): 8 x 5.3 x 1.2
ISBN: 0910627800
Dewey Decimal Number: 647.95068
EAN: 9780910627801
ASIN: 0910627800
Publication Date: August 10, 2006
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new from publisher!
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Product Description
The explosive growth of the pizza and sub shops across the country has been phenomenal. Take a look at these stats: Americans eat approximately 100 acres of pizza each day, or about 350 slices per second. Pizza is a $32+ billion per year industry. Pizza restaurant growth continues to outpace overall restaurant growth. Pizzerias represent 17 percent of all restaurants. Pizza accounts for more that 10 percent of all food service sales. Here is the manual you need to cash in on this highly profitable segment of the food service industry. This new book is a comprehensive and detailed study of the business side of the restaurant. This superb manual should be studied by anyone investigating the opportunities of opening a pizza or sub restaurant. It will arm you with everything you need including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no restaurant entrepreneur should be without. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (the companion CD-ROM has the actual pizza restaurant business plan that you can use in MS Word), basic cost-control systems, profitable menu planning, successful kitchen management, equipment layout and planning, food safety and HACCP, successful beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire and keep a qualified professional staff, new IRS tip-reporting requirements, managing and training employees, generate high-profile public relations and publicity, learn low-cost internal marketing ideas, low- and no-cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting a
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| Customer Reviews: Read 3 more reviews...
Worth the time to read October 9, 2007
2 out of 3 found this review helpful
This was worth the time to read if you are or ever will be interested in how to open a pizzeria. It has every detail on how to run your business to include a checklist on whether you are the right person for the business. The included CD ROM with all the lists and pertinent information in the book was an awesome addition. The business plan was also very helpful.
All in all a good book if you are new to the pizza business and looking for a map to opening your own.
Great book for opening your own pizzeria January 4, 2007
9 out of 10 found this review helpful
This is a great book whether you really want to open a pizzeria or just want to know what goes on behind the counter. I fall into the second category - I'm always interested in how other businesses are run.
The first few chapters will help you understand if owning a pizza restaurant, or indeed any kind of business, makes sense for you. It clearly lays out the skills and talents you need and the first steps to make your business successful.
Read it from cover to cover. Every little detail is in here. What kind of oven should you buy? How should your menu look? Will you offer delivery? How will you evaluate employees? There are even about 70 recipes to get you started.
Most people who go into the pizza business probably won't read this book. Reading it will give you a leg up on the competition. They may have good recipes and a strong work ethic, but they'll struggle with bookkeeping, marketing, and so on. Meanwhile you have the answers from this book, or you know where you get them (from resources listed in the book). It includes a companion CD-ROM that includes all the forms, worksheets, and recipes.
I highly recommend it.
How to Open a Financially Successful Pizza & Sub Restaurant by Shri L. Henkel & Douglas R. Brown December 29, 2006
2 out of 3 found this review helpful
Shri L Henkel and Douglas R. Brown have produced a phenomenal book on how to not only open a Pizza and Sub Restaurant but on how to be successful financially in starting this type of business.
Great details have been provided in every phase of the business process from research gathering to the actual operations of the business including how to budget and control your costs, techniques on marketing the business as well as being aware of governmental requirements whether federal , state or local.
This book of instructions and guidelines will assist anyone in becoming successful in the Pizza & Sub Restaurant business if they are willing to follow the suggestions and advice the authors provide in this book. The CD included with the book is an added plus in that it provides all the necessary forms that are mentioned in the book. What better way to provide Readers with something they can use in the start-up and progress of their business.
Great for Budding Restaurateurs! December 11, 2006
5 out of 6 found this review helpful
As a business owner who has looked closely at opening a restaurant, I find Henkel and Brown's book to be the best single-volume insight into that process. The authors take the reader from the typical but business-flawed dreams of restaurant ownership through each step of the process. Those painstaking details, which are so accurately and thoroughly presented in the book, are truly invaluable for anyone considering a career as a restaurateur.
Most importantly, the authors have already conducted their readers' market analysis: by limiting their analysis to a specific type of restaurant, they provide readers with information that is specific to their concerns. The book's twenty-three chapters cover every important aspect of the process, from buying a shop, to bookkeeping, to marketing, and to dealing with the local food and health safety officials. The CD-ROM that is included with the book features an editable business plan.
In short, this is a must-have for anyone even remotely considering opening a restaurant. Buy it, learn, and be successful!
A 'must' for any would-be pizza or sub shop owner or franchisee. December 11, 2006
3 out of 4 found this review helpful
There are plenty of books on the market which cover how to open a general restaurant and a few which even address high-class establishments; but pizza and sub venues are different and need the close inspection of a subject-specific treatment. That's why How to Open a Financially Successful Pizza & Sub Restaurant stands out from the crowd: with its companion cd-rom of all forms in the book plus an editable business plan in Word, it offers the specifics neeeded to tailor a plan to such a venue, from incorporating a wood fire stove into a structure to sales analysis and successful employee relations. A 'must' for any would-be pizza or sub shop owner or franchisee.
Diane C. Donovan
California Bookwatch
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