Marketing Your Retail Store in the Internet Age | 
 enlarge | Authors: Bob Negen, Susan Negen
Publisher: Wiley
Category: Book
List Price: $27.95
Buy New: $15.37
You Save: $12.58 (45%)
New (20) Used (13) from $13.89
Avg. Customer Rating:  15 reviews
Sales Rank: 101594
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 6.1 x 1.1
ISBN: 0470043938
Dewey Decimal Number: 658.87
EAN: 9780470043936
ASIN: 0470043938
Publication Date: December 5, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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| Editorial Reviews:
Product Description
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
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| Customer Reviews: Read 10 more reviews...
Nice for both a read-through and for reference August 21, 2008
Very well written and enjoyable to read. It has encouraged me to do some side business, which I am hoping will grow.
Best Retail Marketing Book I Have In My Library May 2, 2008
If you are a retail business owner that is looking to turn things around in this economy this is the go to book. What I love about the book is that it is easy to read and easy to implement. All it takes is for you to make the effort and put the tactics to use and you will see results immediately.
After reading a ton of other retail specific books this is by far the most important book to have in your library. You will not be disappointed. A must for all retail business owners.
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Marketing Your Retail Store in the Internet Age January 16, 2007
2 out of 2 found this review helpful
Even though I have my website listed as #1 on all the major search engines I thought this book might be of help. After reading the book, I realized that I had done almost exactly what was prescribed in the book. It is really good advice and everyone building their own website needs to know this information before starting. Professional website designers and builders would be well advised by purchasing and reading this book also. The small price you pay is nothing compared to the price you would spend otherwise trying to get top listing in the search engines. It also has advice on other types of advertising that can really save you money. I highly recommend this book because it takes you through the entire process of business building.
Motivational... Practical... Effective! January 4, 2007
2 out of 2 found this review helpful
Marketing Your Reatail Store in the Internet Age does a lot of things just right.
It puts people into the right frame of mind so they can develop a "Marketer's Mindset." It outlines key concepts that are the foundation of smart business decisions. And it provides actual, realistic, easy to understand techniques that can be implemented starting immediately (and gives real life examples and case studies to help you apply the techniques to your business).
There's a goldmine within these pages, and because of the simple, user-friendly way it's laid out, you won't have much trouble finding it. Great book!
Sound Advice December 12, 2006
6 out of 6 found this review helpful
Bob and Susan Negen have put together an excellent book on how to "do" retail. The book is laid out in four "steps".
Getting new customers
Turning first-time buyers into regular customers
Getting customers to shop more often
Keeping customers for life
It may seem simplistic, but it's often the simple things that trip us up. Any retailer or any other business for that matter that can execute the four steps consistently and well is sure to be a success. Bob and Susan provide practical, proven "tactics" to do just that. This stuff would work just as well for dentists or barber shops as it does for retailers.
While the title might suggest that this is a book about internet marketing, tactics are described as either "Low-Tech" or "High-Tech". For example, "donut marketing", taking donuts to neighboring non-competing businesses who are in a position to send customers your way is about as low-tech as you can get. It's something that's been used successfully for as long as there have been sales people and donuts. The question is, do you do it? There are a lot of tips like that in this book.
The thing that sets this book apart from many similar books is that it's practical. You can read about a tactic in the morning and actually be making money using it in the afternoon. This is not an academic book. It's like a cookbook for retail merchandising and marketing.
The book is well laid out. You can read it from cover to cover, which is what I did, in a couple of evenings, or you can use it as a reference book, cherry-picking the various tactics.
Unless you buy the book and throw it into a drawer without reading it, you'll recover its cost many times over if you just adopt a few of its suggestions.
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