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Idea Index: Graphic Effects and Typographic Treatments | 
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| Author: Jim Krause
Publisher: North Light Books
Category: Book
List Price: $22.99
Buy New: $2.99
You Save: $20.00 (87%)
New (39) Used (28) from $1.25
Avg. Customer Rating:  36 reviews
Sales Rank: 46194
Media: Turtleback
Edition: 1
Number Of Items: 1
Pages: 312
Shipping Weight (lbs): 0.9
Dimensions (in): 6 x 4.5 x 0.9
ISBN: 1581800460
Dewey Decimal Number: 686.2252
EAN: 9781581800463
ASIN: 1581800460
Publication Date: May 1, 2000
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Ships immediately! Perfect and New! 1st Edition. 2000 Turtleback.
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| Customer Reviews: Read 31 more reviews...
 Your graphic design career SAVED! By durable, genious little IdeaFactory April 12, 2007
0 out of 1 found this review helpful
You may be a design superstar, but you need this. If not now, you will eventually and it will be at 2am in the morning and 4 Red Bulls shy of an 8am deadline when you realize you should have had it, while all the local bookstores are closed and the one person awake that you know owns it lives one hour away, but your car is out of gas due to the money you're not making from the ideas you're not creating from the Idea Index you don't own and anyone else you think may own it is sleeping or competing for the same work and laughing at your naivety because they know they are going to win the job and raise their arms in ecstatic passion, kissing the boss's butt and laughing with an evil smiling scowl in a moment of unfair glory you are not a part of. Invest in saving your tail from that moment.
The greatest designers and artists will tell you they don't always just "make it appear", but go to other sources for inspiration. Even if you don't think you need it, you need it just to give you a fresh perspective at times.
I can't tell you the number of times this little idea factory will save your tail during a mind block! It has saved me many times and probably has resulted in thousands of dollars worth of design work won due to the ideas generated from it during a blank out. Just that alone should be enough to convince you to get it.
This durable, vinyl covered gemlette is geared toward graphic design folks and is divided into two sections:
1.Graphic Effects:
2.Typographic Treatments
What I really like about the Idea Index is that amongst its 300+ ideas, you will find multiple versions of each individual idea per page, not just one little instance. Also, the ideas use varying techniques, not just what the author may be predisposed to. The ideas are indeed simple in many cases and that is enough to spark that one little idea that will build and build, compounding the ideas until you have just thrown your hands over your head in ecstatic excitement over the design award you just won, after making all that money from that job you wrested from the hands of the other guy 4 Red Bulls shy of an 8am meeting at 2am who doesn't own this book. Uhh . . .
Save yourself the drama. Just get it, my brain hurts . . . from all the ideas this book creates.
Great pocket guide. March 14, 2007
1 out of 2 found this review helpful
This is a great little source of ideas to keep in your back pocket. It is good to flip through when you need to work past a creative blcok.
Jog 'yer brain. January 21, 2007
1 out of 1 found this review helpful
I was happy to find this little book. It has two main sections, one for graphics and one for type treatments. In each section are several ideas explained in both words and visuals. There isn't anything ground breaking here. But it's awesome because there are so many ideas and approaches tightly packed in a small book. So when my brain is dead and and I need to pull out of my tunnel vision...it's there for me.
Wonderful resource! December 20, 2006
1 out of 2 found this review helpful
Sometimes I find myself a little stuck on projects but flipping through this book always gets me back on track. Just as he says it is useful tool to "get ideas stirring or later on, expand a page or two of thumbnail sketches." The graphical examples used in the book aren't finished, polished pieces but they are great illustrations of how to expand your ideas and speed the creative process.
One of the greatest books for logo design May 16, 2006
1 out of 1 found this review helpful
Another book that is definately a "must buy", especially if you're a logo designer.Funny thing is, the publisher has released another book that is especially focused on logos named "logo index" but i find this "idea index" to be a hundred times more useful when it comes to logos.
So what kind of book exactly is it ?
It's a book about design principles.In other words, the book consists of hundreds of instructions, guides and examples of ways to apply certain design principles.Every principle is illustrated with one or more examples, most of them being logos.While many of the principles do not reinvent the wheel, it's *the* book to have handy when having a "designer's block" staring at a white sheet of paper not knowing where to begin or just when you're looking for ideas to start.
What makes this book so much more valuable than any of these logo collection books is that its focus is on principles, not nice logo examples only.In other words, this book helps you to develop your *own* ideas instead of seduce you into copying a logo you found in one of the collection books.
It also does apply for not only logos but anything where good graphic design principles are asked for.It's a real workbook just as Cabarga's book "Logo Font & Lettering Bible" is (which i highly recommend as well) and i would not want to be without it.
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