|
Real World Print Production (Real World) | 
 enlarge | Author: Claudia Mccue
Publisher: Peachpit Press
Category: Book
List Price: $49.99
Buy New: $29.04
You Save: $20.95 (42%)
New (27) Used (13) from $21.50
Avg. Customer Rating:  12 reviews
Sales Rank: 58055
Media: Paperback
Number Of Items: 1
Pages: 368
Shipping Weight (lbs): 1.6
Dimensions (in): 9.1 x 7.3 x 0.7
ISBN: 0321410181
Dewey Decimal Number: 686.22544
EAN: 9780321410184
ASIN: 0321410181
Publication Date: August 4, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Translating inspiration to the printed page has always been a challenge. The advent of desktop publishing granted new levels of power and control to the layout artist and graphic designer, but it hasn’t eliminated the traditional pitfalls. In fact, it’s introduced a few new ones. Sometimes managing the disparate elements of fonts, images, colors, and more, while dealing with the quirks of various layout applications makes even the bravest designer and production editor long for the hands-on days of moveable type. Creating a great layout on your monitor is only half the battle; how do you make it work on paper? Print production expert Claudia McCue takes on the challenge of putting ink to paper, offering clear, authoritative guidance to print professionals and anyone else who has been frustrated by the obstacles of getting electronic documents to print perfectly. In this book, you’ll learn how to
- Get the most out of page layout programs such as Adobe InDesign and QuarkXPress, and decide which is right for your needs
- Use image applications such as Adobe Photoshop, Adobe Illustrator, and Macromedia FreeHand to reproduce the most complicated raster and vector images flawlessly
- Understand how ink and paper work together, and learn how to prevent unwelcome surprises in tricky situations such as overprinting, trapping, and color registration
- Use Adobe Acrobat to distribute your document in a universally accessible format while preserving your layout
- Wrangle your fonts, and choose the best ones from among the huge array of available typefaces
- Preflight, or prepare your job for submission to a printer or service bureau
“Claudia offers a deadly combination of wit and wisdom. If you’re involved with print, buy this book!”
?David Blatner, co-author Real World InDesign CS2 and Real World Photoshop CS2
|
| Customer Reviews: Read 7 more reviews...
Excellent resource February 22, 2008
I'm using this book as the text book for an Electronic Publishing course I'm teaching. Claudia's style is dry and humorous, which makes the complex material easier to digest. Lots of wonderful tips and insights. I highly recommend it for anyone trying to comprehend how design goes from computer to print.
A great book to own! February 8, 2008
I am a trainer in the graphic arts field and I recently read this book for a group of students I am working with that needed to have more of a printing understanding. It was such a great read and very informative that I had to buy it for my students. The information has proved very valuable to them. Anyone who wants to get their jobs on Press with the least amount of problems should read this book.
Excellent, Helpful, Witty August 13, 2007
If you are new to the desktop publishing business, this book has lots of answers and even brings up questions I didn't know to ask. Ms. McCue is to be commended on her writing style, as well. Buy this book!
An Excellent Buy May 30, 2007
4 out of 4 found this review helpful
I have been a designer with an Ad Agency for 6 years. Where was this book when I was just getting started?
In today's design schools we are taught how do run the programs and how to make a good looking design but nobody teaches you how to build a proper file that won't drive your prepress guys in to screaming fits... until now. Learning how to do 1001 tricks in Photoshop/Illlustrator/Quark/InDesign/Freehand will do you no good unless the files you send to the printer will actually print. This is the book I wish I had read when I first started and I highly recommend it. This is money well spent. I use it to teach our newer employees on what to do and what not to do when sending files to the printer. It explains problems in an easy to understand manner.
The only flaw in this book... some things seemed to be repeated constantly.
Must Read for Every Designer March 20, 2007
2 out of 3 found this review helpful
This was a great book and a tremendous resource for a designer. Author has engaging and straightforward writing style - didn't take long to read and will save numerous headaches at the printer.
I highly recommend this for anyone who produces digital media for print!
|
|
|
Copyright 2008 - RailroadBookstore.com
| |
