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Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Profit with Print on Demand by Lightning Source and Book Marketing on Amazon.com | 
 enlarge | Author: Aaron Shepard
Publisher: Shepard Publications
Category: Book
Buy New: $16.00
New (1) Used (1) from $16.00
Avg. Customer Rating:  78 reviews
Sales Rank: 32513
Media: Paperback
Number Of Items: 1
Pages: 174
Shipping Weight (lbs): 0.6
Dimensions (in): 8.9 x 5.9 x 0.6
ISBN: 093849743X
Dewey Decimal Number: 070.593
EAN: 9780938497431
ASIN: 093849743X
Publication Date: January 1, 2007
Shipping: Eligible for Super Saver Shipping
Promotion: Save $5.00 when you spend $25.00 or more on Qualifying Items offered by Amazon.com. Enter code BMLSAVES at checkout. Terms and Conditions
Availability: In stock soon. Order now to get in line. First come, first served.
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| Customer Reviews: Read 73 more reviews...
Best Book Out There! August 24, 2008
1 out of 1 found this review helpful
"Aiming at Amazon" by Aaron Shepard is my favorite book right now because I successfully used it to create my already written book, "The Magi of Futurity", and have it listed on Amazon. After checking with others and reading the reviews for Aaron's book, I was very impressed and couldn't wait to order it. Within two months after reading this book, along with Aaron's "Perfect Pages" book, I had accomplished my goal. Thank you, Aaron, for producing such wonderful guides for aspiring authors!
 A good source of information about how Amazon REALLY works! August 24, 2008
1 out of 1 found this review helpful
(Please note that I actually wanted to rate this text with 4 stars, but Amazon's system will not re-display the stars for a revision of the 3 stars being displayed. My apologies to all...)
Aaron Shepard has done an admirable job of uncovering the inner workings of Amazon. By lifting the curtain and allowing us a glimpse of the ghost in the machine, the author demystifies the mechanism behind what is at first glance unknowable and unexplainable.
Of course, the trick is that Amazon keeps morphing. Fortunately, Shepard provides updates to his book via a website address printed on the back cover of his book. Unfortunately, the site has seen no posted updates since the December 26, 2007 publication date. (As I write this, August 2008 is drawing to a close.)
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Aaron Shepard contacted me regarding this comment. When I wrote this review, a reader typing in the web address provided on the book cover (www.aaronshep.com/publishing) arrives at a page that displays (among others) the following line:
Updates for Aiming at Amazon and Perfect Pages.
Clicking on the "Aiming at Amazon" link takes the visitor to the following page, which offers NO updates:
http://aaronshep.com/publishing/books/AimingAmazon.html
Aaron pointed out this what is actually required is for the person to click on the PRECEDING line (Aaron's Publishing Blog) to get to the updated informtion.
I did urge him to revised the page text, because it's far from intuitive at first glance that that the "Updates" line is merely a description for the blog link that appears above it. Hopefully, he will change the text on the "Updates" line so that other visitors will not similarly leave his site believing that no updates had ever been provided.
...end of this Reviewer Update:>>
>>
However, it's a good book for those authors who are mystified as to the ins-and-outs of having a blog appear on their books' detail pages. You'll also learn on page 148 how to create a super-short web address that points to your book's detail page.
This book is also an excellent compendium of hard-to-locate web addresses and e-mail addresses that Amazon otherwise keeps buried under its vast expanse of pages and contact information. Shepard has undoubtedly created a "required reading" resource for authors who are determined to wring every possible benefit from having their books available for sale on Amazon.
J.D. Mosley-Matchett, Ph.D.
Author of A month of Marketing Technology tips
A Must Have for someone who wants know how to self-publish August 10, 2008
This book clearly dispells many of the myths and exposes the secrets of the publishing and the self-publishing industry. He does not day how to write your book, rather how to get it into print and distribution. He has terrific ideas about promotion and boosting sales and ultimately profit. He has 95% of submitted manuscripts, pays low royalties (approx 10%), and take up to three years to get your book into print, all the while usurping all the control of the content and layout.
FASCINATING LOOK INSIDE THE SELF-PUBLISHING INDUSTRY July 28, 2008
1 out of 1 found this review helpful
Aiming at Amazon is the most valuable book I've ever read. It will save you money during the production of your book, and make sure that you make more money after it is produced. Highly recommended for anyone thinking about self-publishing.
This book was written for me (and you) July 28, 2008
I am a self publishing author myself and always researching ways to market books, especially here on Amazon. I thought I really knew all the tips, tricks and tactics of Amazon marketing...boy was I wrong!
Aaron Shepard lines it all out in an easy to understand guide to marketing your book to the best of your ability on Amazon. But, please do not let the name of the book fool you; it goes way beyond Amazon marketing, including how to actually build and create a book from scratch, covering concepts such as researching before writing, naming the book, interior design and which printing company to use.
If you are a self-publisher or aspiring author, add this book to your shelf. Mr. Shepard has years of experience in the writing field and is generously passing it on to us. I actually have it by my computer as I write for quick reference. I was so impressed by his simplistic and informative writing style that I am now ordering his other books.
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