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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits) | 
 enlarge | Author: John C. Bogle
Publisher: Wiley
Category: Book
List Price: $19.95
Buy New: $10.68
You Save: $9.27 (46%)
New (63) Used (22) from $10.24
Avg. Customer Rating:  70 reviews
Sales Rank: 755
Media: Hardcover
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.5
Dimensions (in): 7.1 x 5.1 x 1
ISBN: 0470102101
Dewey Decimal Number: 332.6327
EAN: 9780470102107
ASIN: 0470102101
Publication Date: March 5, 2007
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Product Description
Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns. To learn how to make index investing work for you, there’s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle—founder of the Vanguard Group and creator of the world’s first index mutual fund—has relied primarily on index investing to help Vanguard’s clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same. Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it’s all about common sense. With The Little Book of Common Sense Investing as your guide, you’ll discover how to make investing a winner’s game: - Why business reality—dividend yields and earnings growth—is more important than market expectations
- How to overcome the powerful impact of investment costs, taxes, and inflation
- How the magic of compounding returns is overwhelmed by the tyranny of compounding costs
- What expert investors and brilliant academics—from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel—have to say about index investing
- And much more
You’ll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That’s what index investing is all about. And that’s what this book is all about. JOHN C. BOGLE is founder of the Vanguard Group, Inc., and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world’s 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award.
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| Customer Reviews: Read 65 more reviews...
 A good book to borrow June 13, 2008
Bogle presents his theory on investment and the evidence gathered over the years which backs it up. The theory is simple - own the whole market by buying index funds, OR be prepared to do a ton of in-depth research just like a full time investment advisor. He backs up this "bi-polar" recommendation through the evidence gathered on where casual investors loose out, such as market timing, advisor fees, etc.
As interesting as Bogle's research is, it gets pretty tiring listening to him toot his own horn. Minus one star.
Also, I would recommend borrowing / renting this book (or the audio CD). Once you understand why index funds are "the choice" for the casual investor, the book really doesn't offer any other detailed advice or re-read appeal. Your next stop should be a book such as Jane Bryan Quinn's "Smart and Simple Financial Strategies for Busy People."
 This is truly common sense June 2, 2008
This is an excellent book for any investor. The straight common sense advice that this book provides will help everyone with their investment portfolios. The best quote from the book is "the miracle of compounding interest is overwhelmed by the tyranny of cost". Through index funds, the author explains how to cut costs and caption the return of the entire stock market. This is an excellent book.
Absolutely outstanding best-ever investment book May 24, 2008
To anyone even remotely serious about investing, this book is MUST reading. Simple to understand and very clear in its message-most folks are on the losing end of their stock investments. Very clearly Bogle makes the case for inexpensive index funds which mathematically have proven very solid returns while minimizing the tax impact, advisor fees and trading fees that every investor faces. By following his straight-forward advice, virtually anyone can overcome the failures of the vast majority of investors and ill-advice of most brokers/planners and reap solid rewards.
Another great book from Mr. Bogle May 14, 2008
Mr. Bogle has done more to help the common investor than anyone. This book is a must read for anyone new to investing. It will be the only book you will need to read to have a good understanding of how to invest effectively. It is a condensed version of Bogle on mutual funds and easier to read.
Common Sense April 11, 2008
By the end of this book, it really will be common sense to you that investing in index funds is the best idea for your retirement. The facts are laid out and the point is hammered home. You certainly can't go wrong with the advice contained in this book.
However, if you desire a little more excitement (and potential returns) in your investing adventures, you will want to broaden your horizons a bit more.
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