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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture | 
 enlarge | Author: Denise Shiffman
Publisher: Hunt Street Press
Category: Book
List Price: $24.95
Buy New: $15.54
You Save: $9.41 (38%)
New (21) Used (9) from $13.68
Avg. Customer Rating:  10 reviews
Sales Rank: 19095
Media: Hardcover
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 0.9
Dimensions (in): 8.6 x 5.7 x 1.1
ISBN: 0979802806
Dewey Decimal Number: 658.872028546
EAN: 9780979802805
ASIN: 0979802806
Publication Date: March 1, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage. Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In The Age of Engage, widely respected marketing strategist Denise Shiffman lays out a provocative blueprint for how you can - Create persuasive value so that your products stand out in this new era
- Build trust by reshaping audience interactions
- Expand social currency and extend your sphere of influence
- Deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers
The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your company culture, products, and marketing to entice audiences and catalyze markets. Praise for The Age of Engage: 'The Age of Engage is an amazing and essential guide for business, defining the strategic path companies must take for product success. To master the profound changes in marketing forged by the evolution of the Web, every marketer must read this book!' --Eric Schmidt, CEO, Google 'The Age of Engage is revealing and straightforward and envisions a way for all of us to move easily into the open, interactive business and marketing practices Web 3.0 and beyond will require.' --Pat Sueltz, CEO, SurfControl PLC 'An illuminating text that assembles in one place the vast changes the Web is driving across marketing and explains today's requisite paradigm for reinventing your brand. It's Google Maps for marketers in this era.' --Tracey Stout, senior vice president and chief marketing officer, Fair Isaac Corporation 'The Age of Engage is astute and inspiring. It has given me a host of creative approaches for marshalling the Live Web as a fundamental part of my brick and mortar business.' --Amanda West, CEO, Amanda's Restaurants 'The Age of Engage offers a blueprint for infiltrating the ongoing conversations of the Live Web that move a product from a mere commodity to a powerful brand.' --Ben Elowitz, CEO, Wetpaint 'Shiffman's conversational style embodies the authentic dialogue she believes companies must have in order to engage their audiences and succeed in the interactive age.' --Sam Yagan, CEO, OkCupid.com
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| Customer Reviews: Read 5 more reviews...
Wonderful book! June 27, 2008
Very up-to-date book. Right on top of one of the most important Megatrends of 21st century, the empowerment of the people, Shiffman helps marketers to work with all this new media available these days.
It's worth every penny!
Great work June 2, 2008
I couldn't put it down...I received it as a gift from a friend and fellow consultant. You have nailed the challenge, precisely and relevantly. I have translated the book to apply it to my work, Healthcare (largely hospital) marketing...and while Revolution Health goes a long way towards all you recommend, we providers need to run, not walk, to keep pace. Transparency driven by third parties who take our data and compare it to others, coupled with a more knowledgable and demanding purchaser (aging boomers), followed by a growing number of wired new users (who's having babies and raising young families..)...the tools and ideas you generate are EXACTLY what we need to consider as we try to reach these key audiences.
Thanks for the exercise!!!!
Superb book on Marketing Now! May 10, 2008
Excellent book on the evolution of marketing in our fast-paced, extremely connected world. It's taken old marketing concepts and shown their evolution along with the emergence of new marketing opportunities and challenges.
This is really the textbook for marketing now.
Steller Book on Changing Digital Marketplace March 31, 2008
1 out of 2 found this review helpful
Thank you author Denise Shiffman for your thorough research and stellar writing in The Age of Engage. I read your book yesterday in one-sitting! I appreciate your work and how you accurately frame our new online digital economy.
Great job!
To engage audiences marketers must rethink, reshape, and reinvent their thinking and behavior. Think outside the box. March 23, 2008
4 out of 5 found this review helpful
This book was a good read. It did not set my world on fire because over the past year or so I've been reading quite a few marketing books on how to incorporate blogs, comment sites, and social networks into the marketing plan of a business plan. In a way, it's just another of the many books that are flooding the book market regarding Internet marketing.
The book is sweet, though. It's pretty to look at. It's well outlined and well written. And, oh, the pictures of the author I have spotted on her Amazon profile, LinkedIn profile, and her book's own Web site and blog indicate she is a knockout appearance-wise. The best parts of this book in my humble opinion are the real-world examples about how to open meaningful interactions with potential customers.
The book points out well that traditional marketing involved the following approach: static, publish, inform, link, sell, and control. And now the marketing or Internet marketing approach involves live, interact, engage, tag, socialize, and collaborate. The new approach seems to take much more time from the marketer's perspective than the old approach. But the new approach costs so much less than the old approach. And the new approach is proving to be so much more effective.
The target audience for this book supposedly is marketers, communications experts, CEOs, and business owners. I highly recommend each of these people get a copy of this book to either learn something about Internet marketing done the right way, or to reinformce what they already know (or think they know) about Internet marketing. 5 stars!
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