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Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs | 
 enlarge | Author: Lawrence Harte
Publisher: Althos Publishing
Category: Book
List Price: $19.99
Buy New: $12.47
You Save: $7.52 (38%)
New (12) from $12.47
Avg. Customer Rating:  4 reviews
Sales Rank: 153829
Media: Perfect Paperback
Edition: 1
Number Of Items: 1
Pages: 116
Shipping Weight (lbs): 0.3
Dimensions (in): 9.1 x 7.3 x 0.5
ISBN: 193281325X
Dewey Decimal Number: 380
EAN: 9781932813258
ASIN: 193281325X
Publication Date: March 21, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
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Product Description
This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some of the key ways to get listed high in search engine allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars ( webinars ) to attract, register and quality potential customers.
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| Customer Reviews:
 This is a dictionary of terms July 5, 2008
The money spent on this
book might be filed under
charitable contribution.
A dictionary format was not what I was
looking for, a bit too sterile,
it might be great for others.
 Must Read Before Starting Your E-mail Campaign! April 9, 2008
Anyone new to Internet Marketing will appreciate the definition of terms and easy to understand examples. Whether doing it yourself or hiring a professional, you'll want to know these basics to make the best decisions.
Must Read If You are Just Getting Started! April 8, 2008
2 out of 2 found this review helpful
Anyone new to Internet Marketing will appreciate the definition of terms and easy to understand examples. Whether doing it yourself or hiring a professional, you'll want to know these basics to make the best decisions.
Help with e-marketing April 5, 2008
1 out of 1 found this review helpful
Good intro. This book helped me to understand what my Internet marketing options are and how to start promoting.
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