The Business of Studio Photography: How to Start and Run a Successful Photography Studio | 
 enlarge | Author: Edward Lilley
Publisher: Allworth Press
Category: Book
List Price: $21.95
Buy New: $12.57
You Save: $9.38 (43%)
New (23) Used (14) from $9.91
Avg. Customer Rating:  31 reviews
Sales Rank: 17980
Media: Paperback
Edition: Revised
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.1
Dimensions (in): 9.7 x 6.7 x 0.7
ISBN: 158115254X
Dewey Decimal Number: 770.68
EAN: 9781581152548
ASIN: 158115254X
Publication Date: September 1, 2002
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: V20081013034743S
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| Editorial Reviews:
Product Description
Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of an industry classic! Filled with real-life insights only a professional studio photographer would know, The Business of Studio Photography provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. There are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more. This updated and expanded edition includes an all-new section on the use of digital photography by the studio photographer, as well as completely updated lists of websites, equipment, books, and other photography resources. The book also features dozens of sample equipment checklists and forms, all ready to copy and use immediately. This is the definitive one-stop reference of professional tips and techniques for every studio photographer!
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| Customer Reviews: Read 26 more reviews...
 One of the best photography books ever... August 13, 2008
I have heaps of books on photography. I have been in business previously as a professional photographer in another country. I liked to think I take decent photos and could make a living. However, reading this book brought me down-to-the-ground in a most positive way.
There is a really big difference between taking great photographs and being successful in the photography business. Many people get into photography as a business because they've taken some good photos, people tell them so as well, and they love it, so they reckon they'll be successful. Well, being a good photographer is only the start.
There are so many practical aspects to running a business that you simply must know if you are to be successful as a professional photographer. Things like marketing (OK, you can spend your hard-earned dollars with Marathon Press, going to seminars, etc, but they won't teach YOU the things YOU need to know about YOUR area, mostly what you do is copy others who've already paved a way and you are now their target market when it comes to enhancing their image among their peers.), things like pricing, things like looking at all the various DIFFERENT things you will be photographing. You can't just do great weddings and think that you'll be successful and make a living as a wedding photographer, not as a start up business.
That's where this book shines - it is for START UP BUSINESSES. I learned more from this book than I did in college when I studied photography business marketing (no offense to Orange Coast College). Oh, guess what else? H&H, a professional lab in the U.S., bought this book as a Christmas present for their clients one year - they said it was the best thing they could do to help their customers make money in the photography industry. That's saying something!
This book has helped me get a very level-headed and grounded business plan together over the course of the last little while, and I am confident now that I can 'hit the ground running' in my business, without going through all the mistakes that I made in the previous business. This is really important because in business it's sink or swim.
I recommend this book to everyone who thinks they want to be a professional photographer and everyone who already is.
Great Resource. June 7, 2008
Easily the best recommendation for starting a photography service. Contains great advice and samples of documents needed to run a studio. Read it twice and then keep it on the handiest shelf.
Excellent book May 27, 2008
This is definately full of great information that anyone starting a photography business needs to know. Well written.
-Pam
dog-eared from rereading it! March 19, 2008
This is a really good book if you're trying to start or enhance a portrait and/or wedding photography career. It is aimed primarily at those trying to start a portrait studio, and there migh be better wedding-oriented books. But since that's my core business, it hit the nail on the head. Lots of good insights and tips, and I have quite a few page corners turned down for later reference. I recommend placing the book in the bathroom, so you can hone your photography business and marketing skills on a regular basis!
 A little long in the tooth. March 4, 2008
2 out of 2 found this review helpful
I am a professional photographer who has been using my home as a studio. This is a good book as a guide for what the title implies, but it also spends a lot of time on things like film. I know, many pros still shoot film. I'm only saying some of his formulas are outdated. It's my own fault for not looking at original published date. So just be aware of this.
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