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Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations | 
 enlarge | Manufacturer: Oxford University Press, USA
Category: EBooks
List Price: $17.95
Buy New: $9.99
You Save: $7.96 (44%)
Avg. Customer Rating:  10 reviews
Sales Rank: 3759
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Number Of Items: 1
Pages: 240
Dewey Decimal Number: 006.6869
ASIN: B001949HZA
Publication Date: August 13, 2007
Availability: Usually ships in 24 hours
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| Customer Reviews: Read 5 more reviews...
 Where research and practice meet June 11, 2008
Finally!, a book that engages visual communication practice with cognitive
neuroscience and psychology research. Too often these areas live separately
and as a graphic designer professor, I find the Kosslyn's content invaluable.
As producers of visual communication, students should know what is going
on in the mind of their users. I plan on adding Clear and to the Point to my
course reading list.
 Eight principles lost in a forest of recommendations March 25, 2008
5 out of 6 found this review helpful
The idea seems good -- eight principles for compelling PowerPoint presentations. But the execution is neither clear nor to the point. For example, chapter 2, the first chapter of substance, lists eight recommendations for overall structure, five recomendations for building the introduction, ten recommendations for the body of the presentation, three recommendations for the wrap-up, and five recommendations for delivery (that's 31 recommendations in all), before returning to the eight psychological principles. And that, as I said, is only chapter 2. Other chapters are similarly ungainly.
In addition, as other reviewers point out, many of the suggestions are barely worth the paper they're printed on. For example, "start with a bang" or "face the audience."
In short, this is a book that will overwhelm novice presenters and bore experienced ones. Find another.
 Great Thoughts February 27, 2008
Having studied Psychology in College it was refreshing to see Psychological principles applied to PowerPoint.
I believe we do have to consider psychology when making presentations that connect. Kosslyn goes along way to reaching that goal. A lot of the ideas I have heard at other places and seminars. It was nice to see them all listed in one source.
great book February 8, 2008
This is a great book. I really liked the psicological approach and the appendix where the author goes with more detailed scientific description of how psicology interacts with communications and powerpoint.
 If you're new to presentations, this is good but otherwise, you will find little value. December 3, 2007
17 out of 21 found this review helpful
This book is filled with very basic advice - much of which is very intiutive. For example, there are a lot of Do's and Dont's. Some of the do's and dont's:
dont vary bullets arbitrarily (one bullet is round, second is a ~, third is #, fourth is >).
dont present one giant list of items on a slide, do categorize them
dont make the subheading of your title slide more salient (visible, eye catching) than the heading. do make the heading more salient than subheading.
dont vary color in your presentation purely for decoration, do vary for emphasis
don't use underline, do use bold italics, etc.
This book is filled with probably 50 pages of such examples since each do and dont takes up a full page (sometimes two).
the 8 principles are also very simple things you would learn from watching a few well done presentations online such as talking at the right level, not trying to cram too much in people's heads at once, keeping focused on what you want people to get out of the presentation, etc.
If you are new to presentations, this is a good book for you. If you are familiar with giving presentations, you're better off trying a different book.
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