Global Graphics: Color - Designing with Color for an International Market | 
 enlarge | Authors: L. K. Peterson, Cheryl Dangel Cullen, Cheryl Dangel Cullen
Publisher: Rockport Publishers
Category: Book
List Price: $40.00
Buy New: $14.95
You Save: $25.05 (63%)
New (5) Used (7) from $8.94
Avg. Customer Rating:  4 reviews
Sales Rank: 560399
Media: Paperback
Number Of Items: 1
Pages: 192
Shipping Weight (lbs): 2.1
Dimensions (in): 11 x 8.6 x 0.8
ISBN: 1564962938
Dewey Decimal Number: 701.85
EAN: 9781564962935
ASIN: 1564962938
Publication Date: November 15, 2000
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW COPY !
|
| Editorial Reviews:
Product Description
Here is a resource that every designer needs. This handy guide illustrates how to choose just the right colors for any internationa[ design assignment. Each chapter defines how the seven basic colors are viewed in more than forty countries and on six continents-what the traditional Local meanings are, how strictly they are held, and advice about whether sticking to the rules or breaking them is the better way to go. Chapters are arranged geographicaLly-by region, then by country. Color information common to groups of countries is followed by specifics about particular coLors. Each piece of cultural and color information is illustrated with compelling real-life graphic design examples of the colors used in print, packaging, advertising, multimedia, environmental graphics, and more.
|
| Customer Reviews:
 What International Market? September 9, 2003
1 out of 2 found this review helpful
The international market this book is refering to is all in the US. Maybe the title should be "The Americanization of International Colors and Designs".
 What are they thinking? September 9, 2003
1 out of 1 found this review helpful
Just one question. Where are the designs and colors for the International Market? The author should travel to all the destinations to explore and compile all the colors and designs before writing this book.
Pretty colors, but no substance September 9, 2003
1 out of 1 found this review helpful
This book has pretty colors if you like colors. That's about it. Pretty colors.
Unprofessional January 5, 2001
This is a neat idea, to explore color usage and meaning around the world. But the authors, a writer and public relations specialist, don't demonstrate the know a thing about the subject matter. Mistakes abound everywhere. South Korea is illustrated with Singapore's flag, Germany's flag is upside down, unrelated countries are lumped together. Rather than showing locally produced graphics to illustrate color usage, the authors show paper cups from Starbucks to show Kenya and Costa Rica color usage. While the book is subtitled "designing with color for the international market", the examples are often U.S. designs that will never set foot in the international market. Even Mexico, which surely has plenty of good graphic designers, is illustrated with only U.S. designs for tourist brochures, Starbucks (again) and a Mexican theme party. The publisher should be scolded for not excercising any editorial judgement.
|
|
|
