| Pricing Photography: The Complete Guide to Assignment and Stock Prices |  | Authors: Michal Heron, David Mactavish
Publisher: Allworth Press
Category: Book
List Price: $22.95
Buy New: $2.15
You Save: $20.80 (91%)
New (3) Used (13) from $1.10
Avg. Customer Rating:  8 reviews
Sales Rank: 2330848
Media: Paperback
Number Of Items: 1
Pages: 127
Shipping Weight (lbs): 0.9
Dimensions (in): 11.3 x 8.5 x 0.5
ISBN: 1880559110
Dewey Decimal Number: 770.688
EAN: 9781880559116
ASIN: 1880559110
Publication Date: September 1993
Availability: Usually ships in 1-2 business days
Condition: Slight shelf wear. Part of a bulk purchase shipment from another store depleating its stock.
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Book Description
Michal Heron and David MacTavish present a completely up-to-date, expanded edition of the widely acclaimed Pricing Photography: The Complete Guide to Assignment & Stock Prices, to help photographers determine what their photography is worth and get a fair price for it. Providing the latest tips for negotiating both assignment and stock prices, this definitive guide includes pages of detailed pricing charts, as well as a current chapter on the latest opportunities in electronic media and the new cyber-markets. The book covers: negotiating principles for assignment and stock photography, entailing how to establish rapport, gather information, educate the client, quote a price, close the deal, and follow up; 50 pages of pricing charts pertaining to almost every aspect of advertising and editorial stock photography, such as magazines, newspapers, billboards, packaging, posters, annual reports, calendars, and more; sample forms for negotiating assignments, including forms for filling out assignment information over the phone; how to price for electronic rights, as well as take advantage of the opportunities emerging on the Internet and World Wide Web for interchanging information, marketing and selling photos, and learning about the latest photography products. The book also provides a buyer's guide for customers and clients, plus a comprehensive bibliography of useful resources, making Pricing Photography an indispensable reference for art directors, graphic designers, and photography buyers.
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| Customer Reviews: Read 3 more reviews...
 Crucial February 16, 2007
1 out of 1 found this review helpful
I can't encourage you enough to know the information in this book. There are even forms in the back for you to use when billing people. The last time I brought my invoice to someone they responded about how professional it was. Read this before you start making mistakes that will become very costly to you and your business!
great resource November 10, 2006
2 out of 2 found this review helpful
This book was invaluable in the pricing process. It includes guides that most other books of this kind do not. For example, guides for how to calculate your annual overhead in order to take it into account with the pricing of every job. Great book, and I'm sure it will come in handy when it comes to pricing stock images.
great book May 21, 2006
5 out of 6 found this review helpful
The only book you may ever need in general stock & assignment photography pricing. This is my conclusion after buying several books. Other books discuss the business but left the pricing. So this topic become "mysterious" for most photographers starting their business. Well thought and the authors are not afraid explaining their ideas in details. Very useful and serves as reference whenever you need it.
For specific subject combine with other book. E.g for nature photography business, combine this book with John Shaw's Nature Photography Business.
an invaluable guide for photographers December 7, 2003
5 out of 15 found this review helpful
An invaluable guide for photographers providing information on pricing, negotiation and business behavior with clients, A very good book
Gold mine of information April 4, 2003
20 out of 20 found this review helpful
I'm a professional photographer so I have experience in pricing, but until I read this book I didn't realize how much more there was to learn. I have picked up a lot of subtleties in negotiating techniques which has given me increased confidence in dealing with clients. Another plus for me was the language rights section. By using the careful, precise language when writing an invoice I am now avoiding some pitfalls in the permissions I grant to clients. The pricing charts are a great reference so I can see where my rates fall in comparison to the national average. Sometimes I even show the price charts to my clients so they can see what a good deal I'm giving them! The book is a gold mine of information -- all spelled out in photographer-friendly language.
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