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 enlarge | Author: Edward Lilley
Publisher: Allworth Press
Category: Book
List Price: $21.95
Buy New: $12.57
You Save: $9.38 (43%)
New (21) Used (7) from $12.00
Avg. Customer Rating:  30 reviews
Sales Rank: 57177
Media: Paperback
Edition: Revised
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.1
Dimensions (in): 9.7 x 6.7 x 0.7
ISBN: 158115254X
Dewey Decimal Number: 770.68
EAN: 9781581152548
ASIN: 158115254X
Publication Date: September 1, 2002
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: V20080725040743S
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| Customer Reviews:
 Outdated January 2, 2008
2 out of 2 found this review helpful
This book was revised in 2002. There is still plenty of good advise and a great place to start. But every time you come across something that you know is out dated you start wondering what else you might be missing or worse wasting time on. Having said that there is plenty of good sound business practice advise that will always be relevant.
 Good starting book on everything November 21, 2007
1 out of 1 found this review helpful
This book is well worth a read; it is a little dated but the ideas and approach are excellent. The book covers a wide range of issues related to starting a business in photography and all are helpful to consider even if you are not building your business along all of the areas.
Good book to learn the business of photography November 4, 2007
1 out of 1 found this review helpful
This book takes a hands on approach and is very informative. Most of the book details various scenarios of setting up and running a photo business, using the authors past businesses as a model. I found most of the information quite helpful, but wished that there was more detail on the actual set up of the studio (ie equipment, rent/lease etc). But all in all I would recommend this book to anyone interested in starting (or improving) a photo studio. I really liked the personal point of view of the writing and the author doesn't pull any punches, he tells it like it is. It's a tough business, but it can be done.
 Don't start your professional photography career without this! September 6, 2007
1 out of 1 found this review helpful
More than 80% of new businesses fail and photography studios are probably one of the more susceptible to failure. Being a good photographer and understanding the technical skills necessary to be a successful photographer are a good start, but succeeding as a professional photographer and running a studio require a lot more than just being able to handle a camera.
This is where this excellent book comes in. Written by a professional studio photographer, it leads you through setting up your business, dealing with clients, marketing & selling for a variety of market sectors, as well as legal issues, advertising and much more.
Everything is clearly written and explained, backed up by the personal experiences of the author. Easy to read and digest, this is the perfect introduction to the business of photography.
As a professional photographer myself, I can honestly say that I wouldn't be where I am today without this book. Being a professional photographer is 10% photography and 90% business. Dealing with that fact can be hard for many of us, but this book is of invaluable help.
was hoping for more August 6, 2007
3 out of 4 found this review helpful
I was dissapointed that the author mainly discussed wedding photography. I understand this is the bread & butter of the business, but the book should have therefore been titled: "How to Start & Run a Wedding Photography Business." If you are looking for info on starting other types of photography studios, you may be better suited to look elsewhere.
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