Customer Reviews:
 Helpful information for budding entrepreneurs March 24, 2006
10 out of 16 found this review helpful
I have to agree, only partly, with some of the previous reviews that say the author is stating the obvious. It may be obvious to a seasoned, professional photographer who has been in business for years - but to someone just starting out, it's valuable information. She uses stories about mistakes she has made, learning the hard way, and gives advice on how to avoid making those same mistakes (e.g. the "use tax" flub and the tax penalties she paid for her ignorance). As she says, good photographers are not necessarily good business people. I think this book does a good job of giving prospective photography business owners a real, down-to-earth, inside look inside the life of a photographer who is in business for himself/herself. Her writing style is very enjoyable to read, too.
Very Helpful February 20, 2006
1 out of 20 found this review helpful
I have found this book to be very helpful. I have learned a lot, and it has been enjoyable to read as well.
 Stating The Obvious! January 2, 2006
44 out of 46 found this review helpful
I'm going to have to concur with the comments of Conrad. I think the author did a great disservice to her audience by giving such a marginal advice as to how to start and run a photo business. Further, time and again she is simply stating the obvious (i.e. if you don't know how to file your taxes, hire an accountant).
What really threw me off, though, is that she seems to be giving advice as to how to start a business under the assumption that the person has unlimited resources at his or her disposal. This is her approach (hyper-abridged): Buy all the equipment/rent studio space, hire a CPA, hire a lawyer, promote yourself, mass advertising, get line of credit, expand.
The author's overly simplistic model seems to be out of touch with the realities facing most, if not all, start-up businesses which is funding, funding, funding, funding and more funding. No matter how good a plan or how good idea you might have without proper funding you won't make it--period! Furthermore, it's unbelievably hard to get decently-priced business loans for a start-up (assuming you can get one at all).
This book simply put is mediocre and needs work. I gave three stars because I thought some of the advice she gives is definitely good advice; that said, I don't think this primer in and of itself is very good for photo start-ups or people considering becoming one.
 Not what I was looking for October 26, 2005
23 out of 34 found this review helpful
Conrad's comments are completely re-inforced by my experience with this book. Oh with the addition of the fact that there are numerous spelling errors throughout.
Photographers Market Guide To Building Your Photography Business September 19, 2005
1 out of 19 found this review helpful
Excellent well presented books with lots of vey good information...Top marks for this book
Doug Jansen
Sydney AUSTRALIA
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