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 enlarge | Author: Edward R. Lilley
Publisher: Allworth Press
Category: Book
List Price: $19.95
Buy Used: $4.80
You Save: $15.15 (76%)
New (1) Used (13) from $4.80
Avg. Customer Rating:  31 reviews
Sales Rank: 504164
Media: Paperback
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.1
Dimensions (in): 9.9 x 6.8 x 0.8
ISBN: 1880559668
Dewey Decimal Number: 770.68
EAN: 9781880559666
ASIN: 1880559668
Publication Date: July 1997
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: COVER HAS SEVERAL BENDS, COVER PAGE REMOVED TO PROTECT PREVIOUS OWNER, NICE READABLE COPY! Clean, nice condition. Expedited orders placed before 3 PM EST ship the SAME DAY. Automatic Upgrade to Priority Mail shipping on U.S. orders over $40. Multiple books ordered from Look at a Book in a single checkout will help you reach the $40 threshold for your free Priority Mail Upgrade! Satisfaction Guaranteed!
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| Customer Reviews:
 Great Material February 28, 2008
Edward does a wonderful job with this book. Whether you're thinking about starting a photo business or already own one, this book is a must have. It's very detailed and chuck full of proven ideas and methods to get you running your business right from the start. He covers everything you can think of and even things you didn't in one book. I like that he writes about dealing with different situations with other photographers and different types of clients. I will be incorporating many of his suggested techniques and ideas in my business (currently part-time but soon to be full-time). Great stuff!
 Outdated January 2, 2008
2 out of 2 found this review helpful
This book was revised in 2002. There is still plenty of good advise and a great place to start. But every time you come across something that you know is out dated you start wondering what else you might be missing or worse wasting time on. Having said that there is plenty of good sound business practice advise that will always be relevant.
 Good starting book on everything November 21, 2007
1 out of 1 found this review helpful
This book is well worth a read; it is a little dated but the ideas and approach are excellent. The book covers a wide range of issues related to starting a business in photography and all are helpful to consider even if you are not building your business along all of the areas.
Good book to learn the business of photography November 4, 2007
1 out of 1 found this review helpful
This book takes a hands on approach and is very informative. Most of the book details various scenarios of setting up and running a photo business, using the authors past businesses as a model. I found most of the information quite helpful, but wished that there was more detail on the actual set up of the studio (ie equipment, rent/lease etc). But all in all I would recommend this book to anyone interested in starting (or improving) a photo studio. I really liked the personal point of view of the writing and the author doesn't pull any punches, he tells it like it is. It's a tough business, but it can be done.
Don't start your professional photography career without this! September 6, 2007
1 out of 1 found this review helpful
More than 80% of new businesses fail and photography studios are probably one of the more susceptible to failure. Being a good photographer and understanding the technical skills necessary to be a successful photographer are a good start, but succeeding as a professional photographer and running a studio require a lot more than just being able to handle a camera.
This is where this excellent book comes in. Written by a professional studio photographer, it leads you through setting up your business, dealing with clients, marketing & selling for a variety of market sectors, as well as legal issues, advertising and much more.
Everything is clearly written and explained, backed up by the personal experiences of the author. Easy to read and digest, this is the perfect introduction to the business of photography.
As a professional photographer myself, I can honestly say that I wouldn't be where I am today without this book. Being a professional photographer is 10% photography and 90% business. Dealing with that fact can be hard for many of us, but this book is of invaluable help.
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