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| Author: Joe Mcnally
Publisher: New Riders Press
Category: Book
List Price: $54.99
Buy New: $29.43
You Save: $25.56 (46%)
New (37) Used (7) from $29.43
Avg. Customer Rating:  119 reviews
Sales Rank: 1412
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.9
Dimensions (in): 8.9 x 8.9 x 0.7
ISBN: 0321544080
Dewey Decimal Number: 775
EAN: 9780321544087
ASIN: 0321544080
Publication Date: February 2, 2008
Availability: Usually ships in 1-2 business days
Condition: All orders ship same business day via standard shipping (USPS Media Mail) if received by 1 PM CST.
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| Customer Reviews:
 Location Photogrpahy for Commerical and Portrait Photographers June 6, 2008
6 out of 6 found this review helpful
I'll keep this short and sweet.
1. NOT a cookbook or "how to" book.
2. NOT a beginners book.
3. IS a book for high intermediate level and advanced photographers (see#4).
4. This book does not give F stops or other technical information. That's why it's an advanced book.
5. 100% LOCATION photography and how to overcome the hardships of this type of shot.
6. Emphasis on hard core commercial photography, as in Donald Trump, CEO's, Sports figures, etc. But if you know your stuff, you can use the information to your advantage for any location shooting.
Summary: This book made a lot of sense to me, but only because I understand light and the problems of location photography. If you do not understand the problems of light on location, how to use strobes, reflectors, etc., then you will not "get" this book.
McNally is pretty extraordinary in his element, which is fast thinking in a fast paced location based commercial environment. He hit everything I've experienced stress wise trying to create a nice image using natural and strobe light on location.
If you have ever tried location photography w/o a flash gun on your camera--because you do not use an ON CAMERA flash when doing location photography (and bouncing an on camera flash counts as having the light off camera, and yes there are exceptions)--then you understand the horrible chills you get when learning this skill, and even after you learn the basics the stress and abject FEAR involved. McNally does a great job of imparting this fear and stress and explaining how he works though it, or not--he admits sometimes you just fail, get use to it.
In that sense, the book gets 5 stars. If you think you are the only one who goes through these levels of fear, stress, self hatred, and messing up, then read this book. It will allow you, if nothing else, to see that you are on the right track and that even super pros like McNally go through these same anxieties.
In conclusion, this book is for advanced photographers looking to hone their skills and to understand if they are actually on the right track. Even if you don't do hard core commercial, you can impart this information to your skill set because all of the stuff he talks about is relevant to ANY location type photography, including weddings. The book also uses what I believe are perfect examples of what Joe is trying to convey to other photographers.
Thanks Joe. Good book!
Joe rocks! June 5, 2008
3 out of 3 found this review helpful
Fabulous book, hilarious but very useful comments, great pictures!
I'm sure Joe is a great teacher and person!
Someone here said Joe didn't reveal everything. That is not true. He gives you more details in the beginning and as you read further, it's more about particular atmosphere or thoughts he used to create the particular image - NOT an instant-recipe for perfect photo!
Doesn't matter if you are a pro or a rookie, his thoughts could provide you with something you accidentally overlooked!
This book makes you think and use your brain, rather than copy/paste or steal his ideas!
Understanding Concept June 5, 2008
1 out of 1 found this review helpful
The photography in itself is terrific, but what makes it all work is the author's unique ability to execute a concept.
a cool look at how the pros do it June 5, 2008
2 out of 3 found this review helpful
well, unfortunately i don't have all the neat equipment and access joe has. but joe has a great eye for "the moment" and gives us an idea of what it takes to get it. it was an interesting read to see how he decides to capture his images. various elements we may overlook are a big help to the overall effect of the picture. flipping through the book of a well-known international photographer alone gives you a feel for the professional look. i was disappointed that this book wasn't about camera settings to shoot with for different situations, but i gotta say joe does impart interesting professional knowledge. just to review his work alone is a fascinating learning experience for young photographers like myself. in sum, don't expect to learn about exposure and settings so much, but prepare to observe how to capture "the moment" through a professional eye. joe gives us access to the professional world of photography that we normally don't have access to.
 Great pictures, but... June 3, 2008
2 out of 3 found this review helpful
If you like to look at great pictures, and learn the story behind them, this book is for you! I really enjoyed reading this, and I will probably flick through it from time to time.
However, I did not learn much that will make me a better photographer. The reason is that Joe is on a very different level, and on a very different budget, than I am, so as long as I don't have a lot of strobes and soft boxes, I really can not apply his tips. I did learn some principles, but to me, the strength of this book is the great pictures and the amusing stories.
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