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 enlarge | Author: Alexander W. White
Publisher: Allworth Press
Category: Book
List Price: $24.95
Buy New: $14.06
You Save: $10.89 (44%)
New (25) Used (30) from $11.23
Avg. Customer Rating:  33 reviews
Sales Rank: 15485
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.8
Dimensions (in): 9 x 6.1 x 0.4
ISBN: 1581152507
Dewey Decimal Number: 686.22
EAN: 9781581152500
ASIN: 1581152507
Publication Date: November 1, 2002
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20080818211952T
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| Customer Reviews:
 Visually confusing, the layout makes the content questionable. August 11, 2007
1 out of 2 found this review helpful
The layout of this book is confusing and really, really bad. The content is repetitive and dull, and is very basic. I hope nobody learns to design like the author, his book is a trainwreck.
I like The Non Designer's Design Book for really basic stuff, and I am a huge fan of Designing With Type for typography.
Don't buy this book, it is dissapointing
 Excellent resource August 9, 2007
This book is invaluable for its information. If only one could memorize and master each and every page, one would never have a design problem again. Amazing and concise, the knowledge contained within this book is absolutely wonderful!
Solid graphic arts reference, not overly trendy June 6, 2007
Coming from a technical background (and not art school), I was looking for a solid graphic arts intro that had lots of examples. White gives lots of illustrations of the good, bad, and the ugly of graphic arts - as applied to both print and new media. He focuses on the use of white space as an integral part of the overall design; typography is covered in a comprehensible way as well.
A great reference I plan to keep and apply in the near future.
Mediocre June 6, 2007
9 out of 10 found this review helpful
Add me to the chorus of naysayers. There are a few good concepts in here, buried in repetitive, obtuse writing and confusing (!) layout.
Some, even many, of the examples are good, but the book is too small in format to do them proper justice. I wouldn't be surprised if White designed the book for a larger size, but it got reduced to cut costs.
I'm a dabbler/hobbyist with a limited design bookshelf, but for what it's worth, I would suggest instead:
The Non-Designer's Design Book -- for a much clearer and more compelling introduction to graphic design basics for novices. Simple and informal, but way more memorable.
Logo Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols -- colorful, packed with visual ideas, pure fun.
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) -- much better written, more comprehensive, and better looking "serious" coverage of similar material.
Great book June 3, 2007
This is a great book that shows you the essentials of graphic design. There is a lot of information jam packed into this book. There is a nice section in the book that even explains typography. I have been doing a lot of logo competitions and after reading this book my average rating per logo that I design has gone up 1 point which is insane. I recommend this book to everyone!!!!
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