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 enlarge | Authors: Richard H. Thaler, Cass R. Sunstein
Publisher: Yale University Press
Category: Book
List Price: $26.00
Buy New: $16.23
You Save: $9.77 (38%)
New (32) Used (7) from $15.44
Avg. Customer Rating:  45 reviews
Sales Rank: 342
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1
Dimensions (in): 9.3 x 6 x 1.2
ISBN: 0300122233
Dewey Decimal Number: 330.019
EAN: 9780300122237
ASIN: 0300122233
Publication Date: April 8, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
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| Customer Reviews:
 Pretty Lame August 25, 2008
2 out of 5 found this review helpful
The book is full of warm and fuzzy utter nonsense. Such as: If you make the vegetables easier to get to, and the junk food more difficult to reach in the school lunch line, the kids will switch to vegetables. That's BS. The average kid will go for the Twinkies and milk shakes no matter how difficult they are to get to.
 Very Insightful August 22, 2008
1 out of 1 found this review helpful
Nutshell review - The book covers Libertarian Paternalism, how to help people be free in their choices and, at the same time, help them make better and more informed ones. A very insightful and informative book about human nature, human behaviour and into ways in which we can improve our decision making processes.
 Great theory, boring examples August 19, 2008
1 out of 1 found this review helpful
The book initially starts out very interesting in its theory. Once it starts moving on into its sections on how their theory could improve the different parts of our lives, to include money, health, and education, it just becomes very dull. For example, they go in depth into how to improve social security using in depth examples, when they could have gotten to the point. I beleive most of the book was written to fill enough pages to publish. The attempts at humor in this book are all directed at "econs", and is not quite as entertaining to the rest of us as it is to the authors. The stars are given only because of the first part of the book,which explains choice architecture. The rest of the book is given a one star, it was not worth reading beyond part 1.
How do we choose? August 13, 2008
0 out of 1 found this review helpful
Well, humans are not as intelligent as we think. The first segment of this charming book is about experiments that make it clear we just don't think lots of the time. Of course, there are times when we can't have all the information necessary to make a good choice. So the point of the book is how "choice architects" can "nudge" people to make choices that are in their best interest. The book is very readable, it has a casual style that makes economics much less intimidating than it usually is. But it certainly provides a dose of self-awareness most of us probably will be embarrassed about - a smiley face can affect adult behavior!
 Dangerous elitist rubbish August 11, 2008
8 out of 23 found this review helpful
The fashionable ideas of behaviourial economists like this are elitist rubbish. Who decides what "positive social norms" people need to be nudged toward? Those same would-be decision makers are just as fallible, lazy, stupid, greedy, weak, loss-averse, stubborn, and prone to inertia and conformism (and poor decision-makers) as the people to be nudged.
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