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We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories

We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories

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Authors: Johan Bruyneel, Bill Strickland
Creator: Lance Armstrong
Publisher: Houghton Mifflin
Category: Book

List Price: $25.00
Buy New: $15.53
You Save: $9.47 (38%)



New (33) Used (4) from $15.53

Avg. Customer Rating: 5.0 out of 5 stars 10 reviews
Sales Rank: 770

Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 8.3 x 5.6 x 1

ISBN: 0618879374
Dewey Decimal Number: 796.620944
EAN: 9780618879373
ASIN: 0618879374

Publication Date: June 4, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: 100% Brand New! - Ships Today! Identical to Amazon's book in every way. Flawless! Not a cheap Remainder or Book Club Copy! *We recommend Expedited Shipping option for much faster mail delivery

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Editorial Reviews:

Product Description
On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world's most celebrated champion, Lance Armstrong

Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, "Look, if we're going to ride the Tour, we might as well win." In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.

We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel's near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team's race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn't the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner.

Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.



Customer Reviews:   Read 5 more reviews...

5 out of 5 stars another side of the story to Lance's success   July 15, 2008
This was a great read I didn't want to put it down. I read some of Lance's books and this gives a different side of the story.


5 out of 5 stars We Might as Well Win   July 12, 2008
Interesting, well written book . If you enjoy cycling or just watching the Tour de France this book has a lot of the inside stories about the winninsist cycling team - Discovery and how this team director came to the team. He also talks about his winning strategies.


5 out of 5 stars Very pleasant read; especially during the month of July!   July 12, 2008
 2 out of 3 found this review helpful

As I married into a cycling family, I slowly learned quite a bit about cycling and the madness that is "Le Tour". I fell in love with the riders, their personalities, the traditions, and even Phil Liggett. I was very surprised to find that I really enjoyed Johan's autobiographical account of his winning ways. I knew that he was intelligent, but the man has to be near genius. He toots his own horn slightly but honestly and that can be appreciated. I definitely recommend reading this book. It provided great insight into the man with the plan and the director of the team that should have been in France this July!


5 out of 5 stars Inspirational read for everyone.   July 3, 2008
Fascinating stories and in-depth incites into the philosophy behind his great success. I had the pleasure to listen to Johan at a recent book signing in D.C. He's the real deal; humorous, intelligent, and genuine. I highly recommend his book.


5 out of 5 stars Finally the other side of the cycling equation.   June 23, 2008
 1 out of 1 found this review helpful

Johan Bruyneel gives a picture of how one man can make all the difference in cycling. His insight and knowledge really gives an understanding of how USPS and Discovery Channel Cycling Teams were so dominant. This book is a must read for any fans of cycling. I have read all the books on Lance and USPS, but this book brings together how everything is put on the shoulders of the team director. Bruyneel is a master of painting a picture that makes you feel part of the action.

I recommend this book for anyone who loves cycling and wants to know the "how" to being successful.



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