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Selling To VITO (The Very Important Top Officer) | 
 enlarge | Author: Anthony Parinello
Publisher: Adams Media
Category: Book
List Price: $12.95
Buy Used: $1.75
You Save: $11.20 (86%)
New (37) Used (70) Collectible (3) from $1.75
Avg. Customer Rating:  56 reviews
Sales Rank: 20900
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 5.9 x 0.8
ISBN: 1580622240
Dewey Decimal Number: 658.85
UPC: 045079202245
EAN: 9781580622240
ASIN: 1580622240
Publication Date: 1999
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Good Conditions, may have some marks or highlighting
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Product Description
This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take to the bank! You'll quickly learn how to:
Get into new accounts at the top
Keep out of time-consuming log-jams-and into VITO's office
Promote loyalty at the top with existing customers and capture add-on business
Increase the size of every sale Selling To VITO offers innovative new ideas and street-smart tactics for reaching the very top person in any organization. It's based on the seminars that have helped thousands of sales professionals from top corporations like Canon, 3M, Hewlett-Packard, and MCI bust quotas and increase commissions. It can help you, too, by getting you to the right person so you can do what you do best: SELL! Anthony Parinello is without question the country's foremost expert on getting appointments with, and selling to, top decision makers. This book is the product of his twenty-three years of award-winning sales performance.
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| Customer Reviews: Read 51 more reviews...
 open the door even I'm not sales professional October 11, 2008
As new product development specialist, I have a lot of opportunities to meet many sales of important suppliers. Before this book, I'm just a coordinator. After reading this book, I take the advantage of the concept in it. That is, I assume them shall follow the practice in the book. Of course, this also benefit my relationship with our company executives. Thank you.
 Sound and creative strategies to reach the top officers June 12, 2008
All too frequently, sales reps waste tremendous amounts of time presenting to people who only have the authority to say no. They rely on these people to go the the decision maker and do the selling for them, which those of us who have spent a lot of years in the field know rarely happens. Going back to Sales 101, everyone learned to present to the decision maker but why do so many who know this fail to do it? 1. Fear of approaching VITO. 2. Lack of an effective strategy.
In Selling to VITO, Anthony Parinello lays out a system that addresses both issues. It tells us how confidence in our solutions and how they will benefit VITO, helps to turn the fear into confidence. We also learn the behaviors to include and those to avoid in our contacts with VITO.
What I found to be very refreshing in the book was the wealth of creative approach and follow up strategies Parinello recommends. He subscribes to the Dan Kennedy No B.S. Sales Success: The Ultimate No Holds Barred, Kick [...], Take No Prisoners, Tough and Spirited Guide, school of marketing. The first thing you need to do is get your compelling and benefit-driven marketing message in front of your prospect.
Once in to see VITO, what do you do and say? Parinello outlines several real-world examples and strategies he's used to close the sale. Hint - It's not about building rapport, it's about selling specific benefits. Once your prospect sees the value in the relationship, it is worth their time to develop rapport with you.
Some other reviewers have criticized this book as being outdated because consumers and executives are too sophisticated. In my opinion, the age of a concept is not the issue, the effectiveness is what counts. I've used these strategies myself and they work. I've also taught and implemented them for clients who also had great results. As with any marketing or sales strategy, nothing works all the time but if you can increase your odds, you increase your success and earnings.
If you are in sales or own a business, read this book and implement the strategies.
Selling To Vito July 17, 2007
I have purchased Anthony's books and used his methods for over 7 years. I've been the number one or number two sales representative in my sales category for for six consecutive years. I believe one of the main reasons for my consistency is the fact that my sales process typically starts with the person who can sign the check.
I highly recommend Mr Parinello and his books to anyone that wants to speed up the sales cycle, have more fun, and make more money :)
Top Executives Are Hard To Reach, This Book Helps May 14, 2007
1 out of 1 found this review helpful
I have read many business books that are the same old same old. This book is different. It focuses on getting into see that Very Important Top Officer in a company. These are the people that we all want to know, but have trouble getting to call us back. The c-level executives today are too busy and cold calling just does not work. To reach them you need to be tenatious and creative.
This book does a great job of showing you the way to stand out from the crowd and get VITOs to return your phone calls. It reads a little bit like a text book, but the end results and advice in the book are well worth the effort.
I found the tips in the book to be helpful and I use them on a daily basis.
A Different Type of Sales Book April 27, 2007
2 out of 2 found this review helpful
I've been in sales many years. I've read a LOT of sales book and listened to a lot of tapes. Nowadays, I tend to skim them because most books are just a rehash of old ideas. Parinello has done something here that I have never heard of before. He asks the reader to "trust" that his method will work "as is." I have done just that. I followed his cookbook approach to making contact with VITO. It has worked for me better than 50% of the time. Deviate, skip steps or embellish and you're on your own. I'm not saying that all his ideas are great, but his formula for gaining access to VITO works. What to do when you get the meeting, I wouldn't leave to Parinello. Try Spin Selling & Strategic Selling for the rest of it.
SPIN Selling
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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