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Modern Lionel Trains | 
 enlarge | Author: Robert S. Schleicher
Publisher: MBI
Category: Book
List Price: $14.95
Buy New: $4.92
You Save: $10.03 (67%)
New (22) Used (16) from $3.15
Sales Rank: 603799
Media: Paperback
Number Of Items: 1
Pages: 96
Shipping Weight (lbs): 0.7
Dimensions (in): 8.8 x 8.1 x 0.3
ISBN: 0760315965
Dewey Decimal Number: 625.19
EAN: 9780760315965
ASIN: 0760315965
Publication Date: September 2003
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: SOFTCOVER, STORE DISPLAY COPY, UNREAD NEW BUT HAS A TAD BIT OF SHELF WEAR FROM STORE DISPLAY OTHERWISE VERY NICE, CLEAN, COMPLETE
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Product Description
This addition to MBI's successful "toy train" installments in the Enthusiast Color Series examines how Lionel for the last 25 years has weathered increased competition, survived numerous ownership changes, adopted improved production techniques, and utilized computer technology to remain an American icon. From the auspices of cereal giant General Mills, to be the sometimes criticized but always pragmatic ownership of Richard Kughn, and finally on to the formation of Lionel LLC, the last quarter-century of Lionel's business and products are examined in detail.'
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