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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars | 
 enlarge | Authors: Jay Conrad Levinson, Rick Frishman, Jill Lublin
Publisher: Adams Media Corporation
Category: Book
List Price: $12.95
Buy Used: $2.87
You Save: $10.08 (78%)
New (17) Used (47) Collectible (3) from $2.87
Avg. Customer Rating:  43 reviews
Sales Rank: 119907
Media: Paperback
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.9
Dimensions (in): 9.2 x 6.3 x 1
ISBN: 1580626823
Dewey Decimal Number: 659
UPC: 045079206823
EAN: 9781580626828
ASIN: 1580626823
Publication Date: June 2002
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: 2002; Paperback; No notes/hiliting; Clean pages; Lightly edgeworn cover; No dog-ears; Strong binding; overall curl to book;; **Daily shipping Mon-Sat. Striving for perfect service! Our feedback is hard to beat!; sku79138:
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| Editorial Reviews:
Book Description
When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name. Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics to get maximum sales for minimum dollars The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. This powerhouse work also includes: Inside information on how to make friends in the media Simple ways to get others to spread the company's message Sample press releases and media kits-"Guerrilla" style
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| Customer Reviews: Read 38 more reviews...
 Excellent publicty samples or templates May 12, 2008
Guerrilla Marketing has excellent publicity samples and templates that you can model. It's worth the price of the book just for the samples.
 Excellent Reference July 22, 2007
This is one of my dog-eared, marked up books. I come back to it time and again to check strategies, look for new ideas and test tactics. You don't have to do everything at once. Just pick a tip or approach, follow through and measure your results. You'll find that many of these timeless practices fit the Internet-age, as well.
A Must for every small business person! July 14, 2007
I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Having a limited budget to get exposure, Levinson helped me take my company and my authors to the next level of success.
I look forward to continued success under the guidance of Mr. Levinson and his Guerilla Books.
A Derek Sivers Recommedation June 1, 2007
Derek Sivers said: "Get this or die in obscurity!" So I did.
You really only need this one book to get started. February 3, 2006
2 out of 2 found this review helpful
It doesn't matter what your industry, product or service may be, the rules of PR are still the same and Guerilla Publicity does a fabulous job of starting at the very beginning and taking you step by step through everything you need to know; from writing outstanding press releases, to managing media lists to the absolute importance of following up once you have sent your kit out. I use this book as my PR bible, just last night I picked it up and flicked through for a refresher course. Not only does it provide the information but also the enthusiasm needed to launch a PR campaign and is a wonderful resource to keep on your shelf.
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